The AAA is essential for all those marketing the school. The Advertising Advantage for Administrators is that it usually gets results - better reputation, better enrolments and an all-round more productive and successful school environment.
Advertising ranges from the free to expensive. It may be a free 'plug' in the school's or parish's newsletter / e-newsletter for an upcoming event or recent success story etc. through to an expensive television or internet campaign.
Know your audience and target the advertisments to that demographic.
Aim for value for money. Know your various types of advertisments from both the contemporary to the digital field. Select the most relevant and cost effective for your particular campaign / message and intended audience. No hit and misses - be prepared!!!
Written by Bryan Foster. Copyright 2012 Great Developments Publishers.