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Branding Styles of School Needed for School Website

The appearance of the schools' website needs to be in-line with the school’s selected branding styles:

• colors
• photos (for ease of acquiring and using professional images, check out such sites as: istockphoto (http://www.istockphoto.com/index.php) and crestock.com (http://www.crestock.com/). These sites provide professional standard images at relatively inexpensive rates. You buy royalty-free images which you can then use on your website. You may, however, have good professional ones done for you. These photos need to be professionally presented. Don’t skimp on costs here.)
• logo
• motto or catchphrase
• selected key words and key phrases
• good graphics
• clear, directing toolbar/s and other links
• attention grabbing inclusions e.g.

  • o news updates
  • o upcoming events
  • o webpages on your website listed
The school website is discussed through detailed summarised point-form in the School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.


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Testimonials

These two resources have excellent guidance and advice for principals and school trustees who wish to be active in promoting their school to their own community and in the wider community. * School Marketing Manual For The Digital Age ..

Br Sir Patrick Lynch, CEO - New Zealand Catholic Education Office