My Account

Branding Styles of School Needed for School Website

The appearance of the schools' website needs to be in-line with the school’s selected branding styles:

• colors
• photos (for ease of acquiring and using professional images, check out such sites as: istockphoto (http://www.istockphoto.com/index.php) and crestock.com (http://www.crestock.com/). These sites provide professional standard images at relatively inexpensive rates. You buy royalty-free images which you can then use on your website. You may, however, have good professional ones done for you. These photos need to be professionally presented. Don’t skimp on costs here.)
• logo
• motto or catchphrase
• selected key words and key phrases
• good graphics
• clear, directing toolbar/s and other links
• attention grabbing inclusions e.g.

  • o news updates
  • o upcoming events
  • o webpages on your website listed
The school website is discussed through detailed summarised point-form in the School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.


Hints & Tips

A top tool - Word of Mouth

A top way to market your school or church is by Word of Mouth! Let's keep it simple. From my..
'read more'

Research, Preparation and Quality Implementation

School and church marketing now more than ever needs to be well researched, well prepared and ve..
'read more'

AAA - Advertising Advantage for Administrators

The AAA is essential for all those marketing the school. The Advertising Advantage for Administr..
'read more'

Testimonials

I bought this school marketing manual book to gain ideas on how to market my school and I used this resource with my school board and marketing committee and we found it very easy to use. It has comprehensive guidelines on how to market your school a..

Vincent Reiner, Principal, - All Souls Catholic School, San Fancisco, USA