School and church marketing now more than ever needs to be well researched, well prepared and very well implemented.
No one should settle for a hint and miss approach - hoping it will work. Just because it worked last year or was successfully used by another school or parish, etc. doesn't mean it is relevant or will necessarily work for yours.
Research the various options available for you. Be well read in the areas of school marketing for our digital age. Know how to prepare each of the chosen strategies. Implement the well prepared strategies in cost-effective and relevant ways so as that the quality implementation is seen by as many of the target audience as possible in ways which will appeal to them and have them react positively to your challenges.
Written by Bryan Foster. Copyright 2012 Great Developments Publishers.