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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

e-Flyer / i-Flyer for Church Marketing

Wednesday, August 17, 2016
e-Flyers / i-Flyers are issued electronically whenever some important news or event is forthcoming. When these appear on the church internet website the term i-Flyer is more accurate. Brevity and presentation is the secret. These should form an integral part of any church / parish marketing plan's strategies.

Theme

A specific theme for each flyer needs to be apparent e.g. Holy Week, Advent / Christmas, Social Justice Programs, Youth Events or Aged Care Developments, etc.
Other themes may be linked from the e/i-flyer, but best not to distract from the main theme. Most of the content and images visible should be based on the main theme.
Be aware that having a general themed flyer to promote the church will often say to the reader that the parish needs more people. Many people react against this.

Frequency

Due to the ease of production and success that these flyers invariably bring, it is important not to overdo the frequency of email-outs and / or website postings. It would be hard to imagine the need for a frequency of less than fortnightly – so that the readers do not develop a blasé approach to the e/i-Flyers.

Purpose

The purpose is to inform the parishioners, potential families and other interested parties of the advantages of your church to the community through its ongoing prayer-life, communal activities and developments.
This should create a positive discussion. The prestige of the parish should be raised or confirmed. Interest should be increased with potential new families to your church and parish.

Distribution Methods

There are two main ways to distribute the flyers:

•   e-Flyers are emailed: from parish or third party production
•   i-Flyer on the church internet website.

Other topics covered in this section in the Church Marketing Manual for the Digital Age (2nd ed) 2011 are:
•    Email-outs
•    Production of e-Flyers
•    Email Database
•    i-Flyer Webpage
•    Layout
•    Size of e/i-Flyer
•    Production - including the Offsite Option

The 'e-Flyer / i-Flyer for Church Marketing' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

 and all good internet bookstores.



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