A specific theme for each flyer needs to be apparent e.g. Holy Week, Advent / Christmas, Social Justice Programs, Youth Events or Aged Care Developments, etc.
Other themes may be linked from the e/i-flyer, but best not to distract from the main theme. Most of the content and images visible should be based on the main theme.
Be aware that having a general themed flyer to promote the church will often say to the reader that the parish needs more people. Many people react against this.
Due to the ease of production and success that these flyers invariably bring, it is important not to overdo the frequency of email-outs and / or website postings. It would be hard to imagine the need for a frequency of less than fortnightly – so that the readers do not develop a blasé approach to the e/i-Flyers.
The purpose is to inform the parishioners, potential families and other interested parties of the advantages of your church to the community through its ongoing prayer-life, communal activities and developments.
This should create a positive discussion. The prestige of the parish should be raised or confirmed. Interest should be increased with potential new families to your church and parish.
There are two main ways to distribute the flyers:
• e-Flyers are emailed: from parish or third party production
• i-Flyer on the church internet website.
Other topics covered in this section in the Church Marketing Manual for the Digital Age (2nd ed) 2011 are:
• Production of e-Flyers
• Email Database
• i-Flyer Webpage
• Size of e/i-Flyer
• Production - including the Offsite Option
The 'e-Flyer / i-Flyer for Church Marketing' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com
and all good internet bookstores.