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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Follow the moon beam – everyone is special in God’s eyes

Saturday, May 12, 2012

Wherever you are, you cannot escape the capture of the moonbeam.

As you look towards the moon on a clear night, you become the centre of its gleaming light. You are the one literally at the centre! No-one in this world is at the centre of the light shining on you! You are extremely special!

God is signalling you out! You are the special one! You are the full focus of God’s attention – you are it!

Everyone is special in the eyes of God. The moonlight shows this more than anything else. Wherever you move, no matter the speed, no matter the time, you are always at the centre! You cannot escape this centeredness. No matter how hard you try, you are always at the centre of the moonbeam – centre of God’s attention!

This is a very special invitation to realise the reality of God and the place you play in this loving relationship.

The same reality occurs when under the influence of a direct ray of sunlight. (We believe it is best not to look at this most powerful beam, due to the impact it may have on our eyes and our vision.) Yet, this awesome sunbeam, with all its power and heat and intensity, says much to us about God and God’s relationship with each individual person.

God loves us so much that he wants us to respond to his loving kindness, compassion and forgiveness.

If we can find God in the warmth and the power of the sun, or the gentle peacefulness and quiet of the moon-bean, we are open to experience the real God in our lives!

The moon-beam and the silence of the light gleaming over the sea towards us, as we sit quietly on the seashore, is a holy, Godly experience. We need to be open to experience our God in the silence, quietness and gentleness of the moon-beam.

The 'Follow the moon beam – everyone is special in God’s eyes' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


Love is the Meaning of Life - Lifestyle Becomes a Distraction

Friday, May 04, 2012
Love is the meaning of life. To love and to be loved being the main purpose for our whole existence. Why then do so many people allow all the other lifestyle issues, values, resources, relationships, etc, become a distraction? Why then do so many people let the distractions interfere and often dominate their lives?

Most people would believe that the desire to love and be loved to be an intrinsic part of life - you are born with it. You are born to love and be loved. That people living a balanced life, where they are loved and loved others within their family and friendship circle, truly appreciate this message. Once this message is appreciated and lived, then it is the normal thing to do when relating with others and the world.

However, somewhere along the way, many get distracted for so many reasons and then lose that true focus. The human frailties of greed, selfishness, envy, failure to forgive and be forgiven, lust, gluttony, etc, come to the fore and seductively entice people to follow this distracting and destructive pathway.

This transfer of priorities may even occur in early to mid-childhood, where parents or other significant adults or people within the young person's life, live an alternate destructive lifestyle, which is seen by the young person as the norm, and hence worthy of following (even if subconsciously). This then becomes the accepted lifestyle as they grow up.

People may then follow this pathway until challenged to do otherwise. Challenged to see the destructiveness of these chosen ways, challenged to confront the situation they then find to be wrong, challenged to become a better more loving person. This challenge often comes at a time of complete lowness / loneliness within their lives.

To love and to be loved is the meaning of life. It is the primary and quite raw need within all people. It is not only a basic emotional and social need of each person but it is also the main spiritual desire and need.

Appreciating that love is the meaning of life brings with it the challenge to love and to be loved in all its manifestations. To not get distracted and damaged by allowing all the other stuff to get in the way. This belief should be at the core of all church and religious school philosophies and theologies.

When 'Love is the Meaning of Life' then the future holds no bounds.

Love rules! Most people would believe that the desire to love and to be loved is an intrinsic part of all humanity.

The 'Love is the Meaning of Life - Lifestyle Becomes a Distraction' blog post is written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com 



The e-Newsletter and i-Newsletter for Church Marketing

Sunday, April 01, 2012
The Church Newsletter is often the best regular form of information-giving to parishioners. The standard paper newsletter still has its place, however there is a growing interest in either: the e-newsletter (sent out via email) or the i-newsletter (placed on the church internet website) or both, in this digital age. Every church marketing plan needs to incorporate this essential church marketing strategy.

e-Newsletter / i-Newsletter + Newsletter Essential

Both e-newsletter or i-newsletter will add to the target readership. Not only would it appeal to the internet / email savvy, it also becomes available to the non-weekly church attendee, the ill and for those away from the parish for varying lengths of time for innumerable reasons. That is, it is available for anyone requesting an email out from the church or to have the option of reading it on the parish website.

Supplement these with the regular hardcopy available from the church for those in attendance or on a mail-out list and interested, or not interested in an e/i-newsletter, and the target base should be considerably more.

This section within the 'Church Marketing - Internet Applications with Samples and Instructions' chapter will concentrate on the e-Newsletter / i-Newsletter. The hardcopy Newsletter will also be covered in the ‘Church Marketing: Necessities’ chapter. Both within the 2011 e-book: Church Marketing Manual for the Digital Age (2nd ed) by Bryan Foster.

Regular Weekly Publication

Regular weekly publication is needed for best success. Regularity rules!

The readership should often be expanded to church schools and other interested parishes and even to other willing sources e.g. parent and school businesses for display in reception rooms, offices, etc.

The parish’s website needs to be updated weekly with each e-newsletter uploaded to it. A collection of the year’s i-newsletters on the website is appreciated by many parishioners and others wanting to get an overview of the year’s progress.

The e-newsletter would be either emailed to all interested parishioners and others as per a developed database and / or placed on the website as an i-newsletter. I would suggest both as people are more likely to read the email sent to them. Having the website archive as a backup helps considerably for people checking for previous e/i-newsletters / news, etc.

Other sections covered in this chapter include:

  • Professional e-Newsletter / i-Newsletter
  • Photos
  • e-Newsletter / i-Newsletter Homepage +
  • Production In-house or Outsourced
  • Effectiveness
  • Brevity Rulz
  • AdvertizingLayout Development

 Other articles on this website of similar interest include:


  • Funding Challenges for Church Marketing
  • Church and Parish Marketing Necessities
  • Church Marketing Resources and Production
  • Church Marketing Manual... Contents Pages

The 'The e-Newsletter and i-Newsletter for Church Marketing' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


e-Books for Church Marketing Research or for Communication with Parishioners

Wednesday, March 28, 2012

E-books are a great addition for church marketing personnel in the digital age - to offer the detail often lacking in everyday marketing campaigns.

The e-book can be used for research by church marketing people or as a marketing strategy for communication with parishioners. This latter variety may hence be considered as a large e-newsletter.

For research

A high quality e-book would have between 300-400 A4 pages, whereas an average e-book would be a minimum of about 200 A4 pages. Poor e-books would be below 150 pages - unfortunately, too many internet authors fit into this lower category these days, and hence make it difficult for the good authors to be seen as highly creditable in the marketplace. These books would be written with the purpose being to inform the reader in a detailed way of how to achieve whatever the aims were being offered for each church marketing e-book.

For publication

Page numbers are irrelevant if the main purpose is to inform parishioners in more detail about various topics of interest eg. a detailed overview of the year from various perspectives including financial, liturgical, pastoral, doctrinal, social, etc., and including many photos for interest.

e-Books can be continually updated and uploaded to various websites for placing in the internet market. This is a huge advantage over everyday hard-copy textbooks, which usually take many months before publication!

My suggestion for the most successful way to succeed with giving thorough detail in the marketing field is to write the e-book in a summarized point format. This allows for a large variety of topics to be covered. It also allows for the reader not to be overawed by copious amounts of words on each specific point being made. Summarized points are often more easily read and often easier to interpret and understand. The page layout is also far more conducive and attractive and therefore should appeal to more people and hence be more successful overall.

Always remember that a picture (photo) tells a thousand words.

 The marketing e-book is becoming very quickly a necessary marketing tool for the contemporary marketing personnel in today's digital world. The detail it gives can be very successful when combined with an appropriate writing format - particularly the summarized point format.


The 'e-Books for Church Marketing Research or for Communication with Parishioners' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com



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