E-books are a great addition for church marketing personnel in the digital age - to offer the detail often lacking in everyday marketing campaigns.
The e-book can be used for research by church marketing people or as a marketing strategy for communication with parishioners. This latter variety may hence be considered as a large e-newsletter.
A high quality e-book would have between 300-400 A4 pages, whereas an average e-book would be a minimum of about 200 A4 pages. Poor e-books would be below 150 pages - unfortunately, too many internet authors fit into this lower category these days, and hence make it difficult for the good authors to be seen as highly creditable in the marketplace. These books would be written with the purpose being to inform the reader in a detailed way of how to achieve whatever the aims were being offered for each church marketing e-book.
Page numbers are irrelevant if the main purpose is to inform parishioners in more detail about various topics of interest eg. a detailed overview of the year from various perspectives including financial, liturgical, pastoral, doctrinal, social, etc., and including many photos for interest.
e-Books can be continually updated and uploaded to various websites for placing in the internet market. This is a huge advantage over everyday hard-copy textbooks, which usually take many months before publication!
My suggestion for the most successful way to succeed with giving thorough detail in the marketing field is to write the e-book in a summarized point format. This allows for a large variety of topics to be covered. It also allows for the reader not to be overawed by copious amounts of words on each specific point being made. Summarized points are often more easily read and often easier to interpret and understand. The page layout is also far more conducive and attractive and therefore should appeal to more people and hence be more successful overall.
Always remember that a picture (photo) tells a thousand words.
The marketing e-book is becoming very quickly a necessary marketing tool for the contemporary marketing personnel in today's digital world. The detail it gives can be very successful when combined with an appropriate writing format - particularly the summarized point format.
The 'e-Books for Church Marketing Research or for Communication with Parishioners' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com