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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

How to Write a Book Yourself

Tuesday, December 13, 2011
How often have you thought of writing your own book - that is right - being an AUTHOR of your OWN work!? I would imagine that most people have at some time in their lives have had this wonderful thought. The only problem is that most of these people did not go the next step - BEGIN WRITING.

I found the most difficult step was actually BEGINNING!

In my case I got to the point where I knew I had something beneficial to offer others and that the time was now right. I locked away a four week block of time, moved to a quiet island near my residence and reflected and reflected and reflected... Put pen to paper for basic introductions and outlines, did drawings and sketches which would hopefully help the process, exercised, paddled my surf ski through mangroves and observed turtles and sea hawks, day after day - until I realized the theme I had planned on was not to be. My book of reflections and retreats would have to wait another day!

But! When I sat down to my computer that night of realizing that it was probably all over, and that this whole experience was going to be either a waste of time or just a fantastic quiet holiday, another theme surfaced. And before I really grasped the significance of this new direction, I had actually written almost a chapter on this new theme, over the first couple of days of this new session. From then on, as they say, the rest is history.

The first book was a hardcopy titled: 'School Marketing Handbook: Easy to Use Guide to Market Your School'. It was written in two major sessions - the first three week block on the island, followed by over a year's break and then a four week Christmas holiday break. All up the final addition took eight weeks of intense work over a fifteen month period. This was followed by another couple of weeks of proof-reading, final editing and deciding how best to market and sell the book.

I eventually decided to change my hardcopy book into an e-book. I believed that this was the easiest and cheapest way to enter the world of the author! Since placing my first e-book online, I now realize that there are a variety of ways to sell e-books, each with varying costs, benefits and disadvantages.

The latest books and e-books I now have available are:
  • Church Marketing Manual for the Digital Age (2nd ed), 2011
  • School Marketing Manual for the Digital Age (3rd ed), 2011
The marketing manuals are 304 A4 pages and 340 A4 pages respectively. Each is written in an easy to read and implement summarized point format. This allows for an exceptional number of key points thoughout the e-books.

The commercial online e-book store on the internet is still developing and is the new and probably best approach. It will in some cases allow for both the sale of the e-book and of the creation and then sale of this as a hardcopy through their online store - a double whammy! This is my main avenue now, which is combined with my own professional website.

I now primarily sell my books as both paperbacks and e-books through Amazon.com and Createspace.com even though last year's editions of the e-books are available from my School Church Marketing website.

Writing your own book or e-book needs dedication and commitment - no need to be put off by the challenge though. My marketing e-books are proof that it is possible! I am no different to anyone else. I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

The 'How to Write a Book Yourself' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


Everyone has a book within themselves - write, publish, sell it - the relatively inexpensive way!

Monday, October 03, 2011
I believe the old adage that everyone has a book within themselves - just waiting to get written, published and sold.

Print on Demand

There is now a relatively inexpensive way to publish your books as paperbacks and e-books. This method is based on a paperback publication called ‘print on demand’. No more having to have a large number of paperbacks printed to save on individual book costs and then paying large amounts to self market your texts, or for even more outlay paying some professional marketing firm and then having to find a distributor, etc. I would like to share my recent very positive experience this year with an Amazon.com company called CreateSpace.

Background Experiences

As a background, originally I took what I thought would be the cheapest method of publishing and marketing my books. The books I wrote I made into e-books and then uploaded these pdf versions to my websites for publication. Simple and relatively cheap i.e. if you do not count the cost of setting up two e-commerce enabled websites, each for a different theme, from a private designer. These days you can set up these e-commerce websites relatively inexpensively e.g. check out Yahoo’s Business options. Once you master the SEO (Search Engine Optimization) skills, which take some enormous amount of time and creativity and / or pay Google Ads, etc., then people will visit your site and purchase your books.

A Better Way

Since that time in 2009-10, I discovered that there was now a better way. This way uses the production, printing and marketing skills of an enormous world-wide internet selling company, Amazon.com, to achieve your publication at a relatively inexpensive cost to you. Once the production is finished you decide where you would like your books sold e.g. directly through Amazon.com and / or createspace.com and / or through their enormous collection of distributors and sellers world-wide. (You have more distribution options through the Amazon.com networks if you allow CreateSpace to arrange your ISBN numbers. However, if you take this option you need to stay with them and not go with other independent distributors.) The whole process is well explained on the CreateSpace website. There are many levels of production from which you may choose. They will do virtually everything for you, through to you doing almost everything yourself, with you eventually signing off on the finished product. Options range from cover design to proofing of text and internal designs, etc. Costs are proportionate to your needs. From my experience the whole process with your continued input / feedback sort or given is about 2-3 months.

Sales Outlets

Once the books are for sale through whatever outlets you choose, you then have the option of having your paperback converted into an e-book for sale on Amazon.com by CreateSpace. Once again you have various options of where to have these distributed dependent on where you had your ISBN sourced. Check their policy statements carefully before signing up.

Paperbacks + e-Books = Wider Distribution

Paperbacks and e-books now complement each other. It has been suggested that even though the markets are different, you will still sell substantially more paperbacks if distributed properly. The CreateSpace production and distribution methods seem to me to be the way to go for so many reasons, not the least this method is a cost effective world-wide means to sell your paperback and e-books.
I am still learning as my paperbacks have just been listed on Amazon.com and the e-books are being produced now. As an example of how paperbacks and e-books are listed on Amazon.com just check out Church Marketing Manual for the Digital Age (2nd ed), 2011, and School Marketing Manual for the Digital Age (3rd ed), 2011.

The 'Everyone has a book within themselves - write, publish, sell it - the relatively inexpensive way!' was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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