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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Top 10 Free (or Inexpensive) Church and Parish Marketing Strategies

Thursday, September 22, 2016
Free, or Inexpensive

A successful church and parish marketing plan and budget will need to incorporate most of the top ten free church marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the church / parish’s present arrangements.

By effectively using the media and the church / parish website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the parish has a website, which can be managed by the parish personnel, as well as a front signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free Church / Prish Marketing Strategies

1.    Word of Mouth
2.    Quality Preaching, Engaging Liturgies and Active Pastoral Care / Social Justice / Youth Programs
3.    Social Networking Sites e.g. Facebook, Twitter, You Tube
4.    Professionalism of priests and staff in action and appearance
5.    Church / Parish Website and Blogs
6.    Use of the Media - both traditional and contemporary – including editorial, images  and advertising
7.    Information Sessions - night and day times – including faith / theological education, open days, prayer sessions...
8.    Newsletters and Flyers - digital (hardcopy where needed)
9.    Front Signboard
10.  Cross Information (within the parish e.g including through the school/s)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the church / parish being well informed. To do this, the next 9 strategies have an important role to play.

The church / parish needs:

•    to have a high quality liturgical, prayerful and pastoral life, along with an openness to meet the needs of all parishioners
•    acknowledgement of the place of social media in today’s digital world
•    an easy to use professional website
•    the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the church's’s professional approach for solutions being seen in a positive light,
•    openness to various visits to the parish
•    the acceptance of the place of the digital flyers and newsletters.

Conclusion

Free key strategies are often the best approaches to marketing your church / parish. When there is a professional website and the parish community has a positive attitude toward the parish and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, church / parish marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best church / parish marketing plan would incorporate most of the free top 10 strategies for marketing your church or parish.

 The 'Top 10 Free (or Inexpensive) Church and Parish Marketing Strategies' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com and all good internet bookstores.


Word of Mouth - the #1 Strategy for Church and Parish Marketing

Friday, September 09, 2016

Let's keep marketing the church simple. From my experience there are a number of classic and contemporary methods to market your church or parish. These should be at the forefront of any successful church / parish marketing plan. A number of these are free or relatively inexpensive. The number 1 method though is ‘Word of Mouth’ is free!

Now this may seem quite obvious and simple to many, that the number one strategy is word of mouth, unfortunately it can be anything but that. Word of mouth requires the great majority of people to be speaking positively about your parish. This not only includes those directly in the parish community e.g. staff and parishioners, but also those in the wider community who may influence those within and without of the parish. This would include: others directly associated with the parish e.g. suppliers of goods, professionals e.g. those charged with the financial guidance and auditing, architects and engineers of the building plan, people various associations, committes and boards, etc.

Hence, these people need to be fully informed and communicated with, concerning all the events and happenings within the church /parish. This includes the positive and the negative.

Why the negative you may ask? If the church / parish is run effectively it will have policies and procedures to deal with most, if not all, circumstances it may face. When people within and without the parish see that it is dealing with those negative aspects in a professional, caring and effective way, they will more than likely offer their support. For many of these people they will go much further and espouse how wonderful the parish is in the way that it deals with negative issues. This can be a very effective method, overall.

Once this strategy is accepted as the primary means to market a church or parish, it then becomes evident that the next challenge is to select numerous forms of communication and a number of strategies, which are going to be needed for the ‘word of mouth’ strategy to be fully informed and hence, successful.

The 'Word of Mouth - the #1 Strategy for Church and Parish Marketing' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com and all good internet bookstores.



Love and Forgiveness - True Love

Tuesday, December 13, 2011
Love and Forgiveness are both essential for True Love!!! Most people find forgiveness the most difficult aspect of love. To forgive others and to be forgiven ourselves is quite a challenging experience! Yet, this is essential for the repairing of any loving relationship.

Once we have the ability to forgive others, or forgive ourselves, we are on the way to once again exist in that reality of love - the meaning of life.

Not being able to forgive, or be forgiven, tears away at our very self. We feel less of a full human person. We feel damaged and sometimes even irreparably so. We feel that love is less in our lives or even missing.

Some people will claim that forgiveness is not always necessary. That time will heal all wounds. That all we need to do is to get on with our lives. I believe that on most occasions this is just a cop out, a search for an easy way out - yet not a real solution. (Unfortunately, some circumstances may lead to this through unexpected circumstances e.g. loss, departure or death of one party involved.) Even if most of the hurt can be forgotten with time, there is always some remnant of hurt, of inescapable pain, somewhere in the conscious or subconscious. This pain will invariably rise to the surface in the future, most likely when a similar circumstance prevails as was originally the hurtful situation.

We need to offer forgiveness if we are the perpetrator of the harm. We need to take that most challenging step to begin the process of recovery, the process of reconciliation. When we offer forgiveness the person who has been hurt has the opportunity to begin the process of returning to love.

If we are the ones harmed, and an offer of forgiveness is not forthcoming from the other person or group of people, we may need to expedite the situation through diplomatically giving them the chance to begin the reconciliation process. Diplomacy is often the best method, however for some people a more direct approach is necessary, but still needs to be done out of love, in a caring and respectful way.

When we are offered forgiveness we have the opportunity to begin to be reconciled. We need to accept the offer as soon as possible and work towards repairing the relationship.

The process may be quick and clean. However, it also may take time depending on our personal history with the person involved, as well as own personality.

We often need to forgive ourselves. This can be quite difficult. We need to learn to accept our own forgiveness and move on, just as we do when accepting forgiveness from others or when we offer others forgiveness.

Forgiveness is a crucial aspect in any loving relationship. To forgive allows the relationship to return to its proper loving place.

The 'Love and Forgiveness - True Love' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

God is Love

Tuesday, December 13, 2011
God is Love. Love is the meaning of life. God is the meaning of life. My most euphoric experience of God started in tears of absolute love back in my 20s. It has only deepened since.

In my mid 20s I was extremely fortunate to experience true love from God. I am an everyday Catholic. At that stage I was an everyday 20 something with all the challenges and difficulties faced by this age group. The experience of love and God I had was quite exceptional. I have now developed a fuller appreciation of what love truly is...

To truly experience love is to truly experience God. When that most euphoric experience of true love is experienced, God is present in the moment! God's meaning enters that of the present.

The recipient becomes one with God, one with Love, ONE. Truly becoming one with the universe.

Tears flow in a state of euphoria! Uncontrolled and overawing. A reaction to the experience and yet one totally within and throughout the experience.

Once this true love becomes one with the recipient, there is no turning back and no turning away from what is now the most important and integral oneness with the all encompassing loving God.

Reality is now on a most intimate level with LOVE. Reality is in love with the all encompassing and awesome love of the one God. Love is the only direction open. The other person becomes as important as the self. A shared wisdom now must be shared with the other.

The earthly world and all within take on a most remarkable metamorphosis for the renewed 'one' person. The one now lives with and through all present - not separated from, but intrinsically intertwined with, all that coexists. No separation from the world but totally and absolutely one with all of creation and creator.

A level of existence which is most difficult to explain, yet so simple in lifestyle. To now give so much through a genuine love of humanity, environment and God without question, but purely because it is the true existence, that the previous lifestyle seems so far removed from reality now. The new lifestyle is a simple one of loving the other as much as loving yourself. With God's help this loving of the other is made easy - because it is so natural to do. So right do. So important to do!

The 'God is Love' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


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