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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

The e-Book - a Strategy for Church Marketing

Thursday, May 12, 2016

e-Books are a great addition for church marketing personnel - to offer the detail often lacking in everyday marketing campaigns. This option is also one of the most difficult forms of marketing your church or parish. Considerable content and time is needed for success. The author also needs time to write the text.

The publication stage may be simple and be just a pdf, which can either be uploaded free or sold though the parish website. Or it may be of a high quality through such companies as Amazon and its subsidiary CreateSpace or a variety of other outlets. A quick internet search would help. Church marketing through these outlets takes on a whole new dimension.

A high quality e-book would have between 300-400 A4 pages, whereas an average e-book would be a minimum of about 100 pages. Poor e-books would be below 100 pages - unfortunately, too many internet authors fit into this category these days, and hence make it difficult for the good authors to be seen as highly creditable in the marketplace. These books would be written with the purpose being to inform the reader in a detailed way of how to achieve whatever the aims were being offered for each church marketing e-book.

e-Books can be continually updated and uploaded to various websites for placing in the internet market. This is a huge advantage over everyday hard-copy textbooks, which usually take many months before publication! My e-books have been updated between 2 and 3 times each. These were then uploaded abd offered for sale - literally the day each was finally edited and approved!

Each parish should seriously consider whether they have the content regarding their parish, which they would like developed into an actual e-book for publication and sale on the parish website. Content would include all the parish has to offer at all levels, from new born to aged care and subsequent activities.

 My suggestion for the most successful way to succeed with giving thorough detail in the marketing field is to write the e-book in a summarized point format. This allows for a large variety of topics to be covered. It also allows for the reader not to be overawed by copious amounts of words on each specific point being made. Summarized points are often more easily read and often easier to interpret and understand. The page layout is also far more conducive and attractive and therefore should appeal to more people and hence be more successful overall.

 The marketing e-book is becoming very quickly a necessary marketing tool for the contemporary marketing personnel in today's digital world. The detail it gives can be very successful when combined with an appropriate writing format - particularly the summarized point format.

 The 'The e-Book - a Strategy for Church Marketing' blog post is written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com 


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