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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Church Marketing Plans and Strategies for Marketing the Church by Bryan Foster

Friday, July 29, 2016
Sharing his church marketing plans and strategies for marketing within the Catholic Church for almost 20 years has been a passion for Bryan Foster .

His popular church and school marketing series include:


'Church Marketing Manual for the Digital Age (2nd ed)', 2011 as a paperback
'School Marketing Manual for the Digital Age (3rd ed)', 2011 as a paperback.

These books published as both paperbacks and e-books add a whole new dimension from his experiences with digital marketing. This is combined with the regular contemporary and traditional school marketing strategies.

These e-books are available from Amazon.com:

Church Marketing Manual for the Digital Age (2nd ed), 2011

School Marketing Manual for the Digital Age (3rd ed)', 2011

And also from all good internet bookstores.

His leadership roles within the Church include:


•   South Coast Deanery Pastoral Council, Chair
•   St Mary's Parish Pastoral Council, Coomera, Chair
•   Surfers Paradise Parish Pastoral Council, Surfers Paradise, Secretary
•   St Kevin’s School, Parents and Friends Association, Benowa, President.

All of these are on the Gold Coast, Australia. This is arguably the harshest region to 'market' churches in Australia. It is a very secular based city - being the tourist capital of Australia.

His school marketing experience began in the 1980s as a principal in two country primary schools and from 1994 to 2010 in a secondary school. Bryan now markets his publishing company and various marketing and photobooks.


Bryan Foster has held various senior and middle school management positions in Catholic schools: a primary school Principal in two schools, APRE in secondary school and Years 9, 11 and 12 Coordinator.

A highly ethical approach to marketing, and passion for marketing the Catholic school, was formed as a result of his extensive Church experiences, along with Religious Education teaching experience in Catholic primary and secondary schools in the city and country.

He was the Marketing Manager at Aquinas College, a secondary co-educational college on the Gold Coast, in what is arguably the most difficult school marketing region in Australia, since 1994 until last year. He was also the school’s Assistant Principal Religious Education for ten years. Bryan was seconded to Brisbane Catholic Education for the 2008 school year as the Catching Fire: Evangelization and Spiritual Formation Education Officer.

He holds a:
•   Master of Education from the Australian Catholic University in Sydney
•   Bachelor of Education}  
•   Graduate Diploma in Religious Education}
•   Diploma of Teaching} from McAuley Teachers College in Brisbane
•   Diploma of Religious Education from the Institute of Faith Education, Brisbane.

He has taught for over 30 years in Catholic schools from Years 1 to 12.

Bryan has assisted many school marketing coordinators. He is considered highly by Brisbane Catholic Education and throughout the years has assisted their marketing personnel.

Bryan lives on the Gold Coast in Australia. His wife, eldest daughter and son all teach in Catholic primary schools, while his younger daughter attends a Catholic secondary school.

The 'Church Marketing Plans and Strategies for Marketing the Church by Bryan Foster' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed)

, - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality strategies and examples to be detailed and available for church marketing personnel - with copyright remaining with

GDPL. Book available from Amazon.com and Createspace.com

and all good internet bookstores.


Love Articles: Basis of new book on True Love by Bryan Foster

Saturday, February 11, 2012
The 'True Love' theme forms the basis of a new book currently being written by Bryan Foster. These articles have a dominant place on the CPM: Church Parish Marketing website.

As this new, yet to be titled book develops, various articles which form the basis of chapters within the book will be published on this website. The articles highlight the key themes.

These articles will offer a depth of content, and subsequent personal challenge, which hopefully will inspire its readers.

The first THIRTEEN (13) articles published  to date are:
  1. Family Love - the Greatest and Strongest Human Love of All
  2. Love and Forgiveness - Essential for True Love
  3. Love Changes All
  4. God is Love. Love is the Meaning of Life. God is the Meaning of Life
  5. Love is Social Justice for All 
  6. Love is the Meaning of LIfe - Human Frailties Get in the Way
  7. Love is Celebrating the Success of Others
  8. The Love of Priests and Pastors for Their Communities
  9. Love Through a Natural Oceanic Experience
  10. There is a God - Through a 25th Birthday Personal Experience
  11. There is a God - Through the Two Perspectives of Faith and the Historical / Cultural / Lived Experiences
  12. Love One Another as I Have Loved You
  13. Love is Giving - Australian Mateship Wins Out in Flood Covered Queensland

This is a new direction for Bryan Foster, yet one which is a very special transition - one into an area of special interest for Bryan. His previous e-books have concentrated on marketing the Church and schools associated within the Church.

Since a major spiritual experience on Bryan's 25th birthday, he has wanted to write of these and other loving experiences.

An extract from 'Family Love ..." highlights a central theme in the book:

"Family love is the most significant form of love! A loving family is the strongest unit within both civilised and tribal groups alike.

Family love needs to be nurtured, supported and encouraged. It needs to be held up for evaluation, judged and modelled.

When each individual truly loves the other, great things happen! Differences are accommodated, successes are celebrated, challenges are issued, respect is integral and most importantly forgiveness is offered and received whole heartedly, to name but a few actualities."

The necessity for forgiveness is discussed in the article 'Love and Forgiveness...'

"Love and Forgiveness are both essential for True Love!!! Most people find forgiveness the most difficult aspect of love. To forgive others and to be forgiven ourselves is quite a challenging experience! Yet, this is essential for the repairing of any loving relationship.

Once we have the ability to forgive others, or forgive ourselves, we are on the way to once again exist in that reality of love - the meaning of life."

While in 'Love Changes All' the emphasis is on:

"Once someone knows and appreciates what true love is, their whole approach to life, self and others changes. Love changes all!"

The 'Love Articles: Basis on new book on True Love by Bryan Foster' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

How to Market Churches at Christmas and New Years

Friday, November 25, 2011
The Church or Parish is now an integral part of the digital world community in which we live and pray. True, I might not be involved personally in this way as such, yet most of my Church attendees or parishioners are! Christmas and New Year's time is a most wonderful time to re-engage with the once-a-year attendees and to depth the engagement of the regular parishioners.

Marketing my church or parish is the most natural thing to do at Christmas and the New Year - through:
  • the way we welcome or invite people into our church
  • the way we make our services relevant to the modern world, but yet accepting of a variety of interests – this may be through arranging different services to suit the various demographics
  • the way we inform in a welcoming and not overbearing way of the upcoming events and plans for next year
  • the gentle invitation for each person to play a role, no matter how small, in the life of the Church in the upcoming year, etc.
All these are critical marketing styles, easily accessible to most key people within the Church / Parish, along with many of the other parishioners - the basic methods which need to be seriously considered.

There is a raft of other options available depending on the expertise of those responsible, as well as the budget offered.  Some of these options include:
  • Internet and paper newsletters and flyers
  • Church / Parish website – have a Christmas designed home page and be relevant with webpages and content offered – the website should also contain all information distributed to parishioners by paper throughout the year, even if only in an archive section, depending on relevance.
  • Internet blog posts for those interested in offering their thoughts on a range of issues either selected by the parish or left open to members of these websites – this is usually a most successful method for those internet savvy people – it is not really that hard to become proficient in this skill and then become a blogger or just read what others say.
  • Development of a data base for future contact though out the year – if people are happy to be informed, but not overrun with information, they will often engage more with the Church. You may even offer various levels of information giving to people the option to choose the level they wish to receive e.g. from detailed documents to simple e-flyers or reminder emails.
  • Calendar of next year’s events being published as a paper copy and on the internet.
The Church Marketing Manual... e-book by Bryan Foster is a wonderful christmas gift for any parish and contains hundreds of church marketing strategies and examples. The 'Why and How Market My Church or Parish at Christmas and New Year?' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Church Marketing Plan May Need Good Search Engine Optimization - SEO

Thursday, November 03, 2011
Your church or parish may need a high ranking on various search engines, such as Google, Yahoo, Bing, etcto gain a higher position at these search engines, church marketing personnel need various methods of SEO (Search Engine Optimization / Optimisation) to successful achieve this outcome.

Website Viewers

Some churches and parishes aren not really interested in having their website visited from people all over the world. These worshipping communities are more interested in their local congregations. For these people SEOs are not needed.

Various communities might like their website to be easily accessible to people from various parts of their particular country but not necessarily beyond their borders. This allows for people transferring to their parish to preview what their parish has to offer. A suggestion for these communities would be to select a domain name which ends in their countries code e.g. United Kingdom .uk, for Australia .au, etc.

Other communities may be interested in having their church and their website open worldwide. SEOs would likely suit these churches.

Suggestions for SEO Improvement

Some ways I have found which I believe help with Search Engine Optimization are:
  • The Domain name includes the church / parish name and suburb.
  • Key Words such as the church / parish name are regularly used throughout the site, particularly in titles / headings, first sentence and last sentence on each webpage.
  • Each webpage within the website would highlight something different about the parish and hence also include other key words associated both with the parish name / suburb and that webpage's emphasis.
  • These other Key Words may be: sacrament, parishioner, visitor, Baptism, Marriage, mass times, contact, parish priest, priests, parish kit, open day, school or welfare groups within the parish, etc.
  • Each Blog's title, first and last sentences would include key words associated with that individual blog‟s message and that it eventuated from your parish.
  • The more links coming to your website from other sources, particularly .gov, .edu and .org the better. Having other sites point to your website helps SEO i.e. having other sites have your Domain / URL linked live on their website.
  • However, it is best not to swap links with others of similar level e.g. .org. That is, if each site has the other‟s site linked from their site, this usually causes it to neutralize the impact for both sites.
  • Yet swapping these links may improve traffic to your site, just not higher SEO.
  • Include links within your own site to various other webpages on your site.
  • Another way of achieving the links from other sites may be achieved by developing various Blogs elsewhere which include the link to your website. (More on this in Blogs later.)
  • Be careful not to overdo all these links and key words as search engines may penalize you for being overambitious in gaining notice for your website.
  • Age of the website. Older sites have more credibility. Develop your website as soon as possible.
  • Update your site regularly. A fresh, updated site is appealing to both visitors and for SEO.
The suggestions in this 'Church Marketing Plan May Need Good Search Engine Optimization - SEO' was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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