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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Website Homepage Integral to School Marketing Plan

Monday, March 05, 2012
The School Website Homepage is essential for a successful School Marketing Plan.

The homepage is the most important page to get correct. It is the page the viewer normally reaches on their initial search. First impressions are critical.

Appearance

The appearance needs to be in-line with the school’s selected branding styles:

• colors
• photos (for ease of acquiring and using professional images, check out such sites as: istockphoto (http://www.istockphoto.com/index.php) and crestock.com (http://www.crestock.com/). These sites provide professional standard images at relatively inexpensive rates. You buy royalty-free images which you can then use on your website. You may, however, have good professional ones done for you. These photos need to be professionally presented. Don’t skimp on costs here.)
• logo
• motto or catchphrase
• selected key words and key phrases
• good graphics
• clear, directing toolbar/s and other links
• attention grabbing inclusions e.g.

  • news updates
  • upcoming events
  • webpages on your website listed

This website is discussed through the school marketing manual by Bryan Foster.

The School Marketing Plan must include provision for a professional and inspiring school website homepage. This is where more and more students and parents will continually visit throughout their time in the school.

Target Audiences

School Marketing Managers and key school staff should use the website for interaction between the various stakeholders within the school e.g. their students, potential students, staff, families and other interested people including parishioners.

Regularly updated bulletin boards and newsletters, upcoming liturgical and social events, St Vincent de Paul and other charitable needs and requests, photo and video galleries of school activities, etc, are needed.

School Website Examples

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there.

You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

Three good examples which see the News as central to their homepage are:
 
St Joseph’s Hunters Hill at  http://www.joeys.org/index.cfm
Brisbane Catholic Education at http://www.bne.catholic.edu.au/
Loreto Toorak site at http://www.loretotoorak.vic.edu.au/home/

Another good example follows and is a more detailed homepage version http://www.riverview.nsw.edu.au/, yet quite effective!

The school community will continually deelop their appreciation of the school's website and expect to interact more with it.

The 'School Website Homepage Integral to School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Amazon.com Sells the School Marketing e-Books by Bryan Foster

Monday, March 05, 2012


S
chool marketing e-books by Bryan Foster are now available from Amazon.com

These school marketing e-books may be applied across numerous marketing situations in so many fields. The schools, parish and church are the target niche market for these books.

On Amazon.com there is the option to download in virtually any format for whatever device you want to read the e-books on... whether PC, Mac, ipad, ipod, Blackberry etc,. All you need is the free reading app supplied by Amazon.com applicable to your device. You also have the option to use an Amazon Kindle reading device when purchasing e-books.

"Your purchase will be sent automatically to your iPhone, PC, Mac, iPad, or BlackBerry device." (Amazon.com)

Amazon.com Bryan Foster is where you will find Bryan's 5 marketing e-books.

The author has 20 years experience marketing within the Church. He has held senior positions in both Church and schools at the local area, including deanery and parish pastoral council chair and school principal. This experience has proved to be extremely valuable for compiling these easy to read and use e-books written in summarized point format.

Bryan's latest e-books published this year and available on Amazon are:
  • School Marketing Manual for the Digital Age (3rd ed)
  • School and Church Marketing Blog Posts: My First 100+
  • Church Marketing Manual for the Digital Age (2nd ed)
These e-books are also available on both of Bryan Foster's websitesCPM Church Parish Marketing and SMA School Marketing .

Both these websites also have a raft of complimentary strategies and examples. There are over 150 blog posts and numerous Hints and Tips on everything from general marketing principles to specific church and school strategies and examples, along with general 'life' themed blog posts.

The School Marketing Manual in normal pdf format is 369 A4 pages, while the Church Marketing Manual in pdf format has 329 A4 pages. Both are written in easy to read summarized points format - a wealth of knowledge at your fingertips.



The 'Amazon.com Sells the School Marketing e-Books by Bryan Foster' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Key Strategies to Link the School Marketing Budget to a Successful School Marketing Plan

Friday, February 10, 2012

The School Marketing Plan is strongly linked to the school marketing budget - there is often a reluctance to offer the necessary capital to allow this to be effective. Below are four key strategies to make this budget work - and work well!

1. Invest During Good Times - Financial and Otherwise

2. Invest During Difficult Financial Times and Other Difficult Situations

3. A Realistic Budget is Necessary

4. If Needed - a Shared Budget Across Schools or Regions


1. Invest During Good Times - Financial and Otherwise

Good times are the best times to invest. This enables the school's reputation to be enhanced considerably. Resting on the laurels of the past can become an expensive exercise when the reputation is forgotten or when a new challenge comes from other competing interests, including other schools and distractions within society.

2. Invest During Difficult Financial Times and Other Difficult Situations

However, all schools need to market themselves at whatever stage of the success cycle at which they find themselves. Do not give up in the tough times - all schools will experience these throughout their history. It is a most important time to market, fight for the dollars so you don not get left behind in the marketplace.

3. A Realistic Budget is Necessary

Various people within each school community have differing views on the amount which should be afforded to the marketing budget. School leaders need to be aware that the implementation of a good marketing plan would inevitably drive up community engagement and enrolment numbers!

In today's dollar values spending $20 000 - $40 000  for an average sized independent school (of between 600 and 900 students) would be a good investment. This would need to be proportionately reviewed according to overall School Budget, the number of enrolments and the overall need of the school to build and maintain enrolment numbers.

When the marketing plan is being developed for a specified year, key stakeholders, particularly the School Principal, School Manager and the School Marketing Manager, need to assess the budget requirements. The budget will have a significant impact on a plan for any year. The budget includes all areas of the plan which incur expenses.

4. If Needed - a Shared Budget Across Schools or Regions

Shared marketing budgets across a number of schools may be another way of efficiently budgeting.
This could be regionalized e.g.:
• a combined regional budget to be shared amongst schools or
• a RMM (Regional Marketing Manager) implementing the whole marketing plan for the region and individual schools, which are only required to develop their own essentials such as newsletters.

Or it may be a number of localized schools working together and sharing the budget.

A shared budget may see different schools marketing specific aspects for the cluster e.g.
• one may concentrate on Arts / Sport Education within the cluster
• another may market the varying sorts of key curriculum and extra-curricular areas on offer and differing times for each
• another may emphasize the pastoral, welfare and social justice aspects within the cluster.

For some schools this may be the only way to begin marketing or to maintain a budget in any form what-so-ever.

Caution - even though this may appear to save financially, it takes away from the individual uniqueness of each school. Marketing is often more successful when emphasizing a uniqueness.

A professionally run school will always allow for an appropriate marketing budget to assist with promoting the school - both in good and difficult times.

The 'Key Strategies to Link the School Marketing Budget to a Successful School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com




How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books

Friday, February 10, 2012
How often have you thought of writing your own school book - that is right - being an AUTHOR of your OWN work, which schools or students could use!? I would imagine that most teachers and school administrators have at some time in their lives had this wonderful thought. The only problem is that most of these people did not go the next step - BEGIN THE WRITING TASK. And what a task it is!!! But well worth it - take it from me - extremely rewarding!!!

Yes, the Beginning!!!

I found the most difficult step was actually BEGINNING! That's 'write' - actually putting pen to paper - well not really - actually putting finger to key board!

In my case I got to the point where I knew I had something beneficial to offer others and that the time was now right.

I locked away a four week block of time - moved to a quiet island near my residence and reflected and reflected and reflected...
  • put pen to paper for basic introductions and outlines
  • did drawings and sketches which would hopefully help the process
  • exercised
  • paddled my surf ski through mangroves and observed turtles and sea hawks - day after day until I realized the theme I had planned on was not to be.
  • My book of reflections and retreats would have to wait another day!
But No - There is More

But! When I sat down to my computer that night after realizing that it was probably all over, and that this whole experience was going to be either a waste of time or just a fantastic quiet holiday, another theme surfaced.

And before I really grasped the significance of this new direction, I had actually written almost a chapter on this new theme, over the first couple of days of this new session. From then on, as they say, the rest is history.

The first book was a hardcopy. It was written in two major sessions - the first three week block on the island, followed by over a year's break and then a four week Christmas holiday break. All up the final edition took eight weeks of intense work, spread over a fifteen month period. This was followed by another couple of weeks of proof-reading, final editing and deciding how best to market and sell the book.

The e-Book was Born

I eventually decided to change my hardcopy book into an e-book. I believed that this was the easiest and cheapest way to enter the world of the author! Since placing my first e-book online, I now realize that there are a variety of ways to sell e-books, each with varying costs, benefits and disadvantages.

The commercial online e-book store on the internet is still developing and is the new and probably best approach. It will in some cases allow for both the sale of the e-book and of the creation and then sale of this as a hardcopy through their online store - a double whammy! This is my main avenue now, which is combined with my own professional website.

The Challenge, Time, Sweat - Worth It!!!


Writing your own book or e-book needs dedication and commitment - no need to be put off by the challenge though. My marketing e-books are proof that it is possible! I am no different to anyone else.

I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

You may also like to read the Write Your Own Book or e-Book and Get it Sold - the How to for Schools blog post for further information.

The 'How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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