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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Management Software for School Websites

Wednesday, June 01, 2016
A popular marketing strategy for many schools is to have the website embedded in to management software which allows
for management of the site. This takes the site beyond the static and into the realm of continual fluid development – Web 2.0.

The expense of this option is not considerable and with negotiation within the field a reasonable monthly cost would be expected. I would suggest speaking with trusted others in deciding on the businesses offering this support.

This software allows for various detailed reports of website usage. It could include:
  • • the whereabouts in the world of visitors to your site
  • • number of webpages they visited
  • • the content viewed from webpages and applications they visited
  • • where they entered and exited the website
  • • who is exploring your site, through IP (Internet Protocol) addresses
  • • the browsers they used to link to your website
  • • any commercial activities you may have as part of your website, etc.

This allows for the non-IT expert to update the website regularly, from uploading photos, literature items, to adding webpages, blogs, galleries of photos and videos, etc.

There are numerous other capacities depending on the management software. See the right hand columns in the screenshots below for details available though the management software I use.


Always Interactive supplies my management software. My specific interest areas I find most valuable are:

  • Geographic Locations and Viewing Numbers
  • Webpages Viewed and Numbers per Page
  • Search Engine Transfers to my website
School Websites

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there. You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

St Joseph’s Hunters Hill and Brisbane Catholic Education sites see the News as central to their homepage. Another similar site worth viewing is the Loreto Toorak site.

Another often used style for homepages emphasizes detail. It is very important that it is presented in an attractive, clear and succinct format. A good example of an archdiocesan website is the Archdiocese of Brisbane. Another good example follows and is reproduced with permission of Saint Ignatius College, Riverview.

The 'Management Software for School Websites' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com 
and all good internet bookstores.


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