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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

How to Write Your Own Book or e-Book and Get it Sold - for Schools

Wednesday, March 14, 2012
This may seem quite difficult for most school staff, and it is, however, I very much believe every teacher and school leadership person has at least one good book within themselves. It may or may not be on the theme or genre that you initially expect, but it is there.

All school staff have particular skills, be these professional, trade-based, business, religious or spiritual, artistic, social or family-based, etc. These days people who 'have made it' want to tell us how they did it. May be this is your area. May be you are very creative, tell great stories, or consistently have people eager to listen to your every word - may be a fiction book or autobiography is your best approach.

Unfortunately, we are not going to see the fruits of all these skills as most people will not ever get to complete their masterpiece. Do not be one of these. Make the commitment, plan the process and Begin! Begin! Begin!

You will then need to commit to either a full time or part time writing schedule. Extended breaks dedicated to writing are the best options. However, a well scheduled weekly part time regime and out of work hours is another viable option.

Options to Sell Your Book / e-Book

The key approaches a new author could take are:

  • Chasing a Publishing Company to Publish Your Book - often quite time consuming and with a minimal chance of success.
  • Self Publishing - Printing, Marketing, Selling, etc - printing costs are high. The problem of getting your book marketed and into the stores - difficult.
  • Creating Your Own Professional Website and Online Store for e-book sales - relatively expensive to do well, however cheaper options are developing right now - but this method will get your work out there in a reasonably quick time. Then there is the challenge of SEO (Search Engine Optimization), i.e. the process of getting your website high on search engines - quite difficult but not impossible.
  • Selling e-Book Through Commercial Online Stores - probably the simplest and least expensive. This is the area which has taken giant leaps in the past  2 years.
  • Creating a Hardcopy in a Way Which is Inexpensive and Then Sold Online Through a Commercial e-Book Store - developing now before our eyes - and often offered through the top end online commercial bookstores themselves. This way allows for both the book and e-book versions to be sold, often by the same company - doubling your marketing options.

Check out the top end online bookstores for what they offer, such as Amazon.com. At Amazon com you can Amazon self publish your books inexpensively as well as sell your book as an e-book at their Amazon Digital Text Platform.



Check out various options to build your own website in relatively simple and inexpensive ways, such as at Yahoo Site Builder. Also see various search engines and others who offer this option, as one possible route for this to occur. This will allow for both the sale of your book as a book and an e-book online through both commercial online bookstores and though your own website and its online shop.

The more options you give yourself for sales, the more books and e-books you will sell.

You may also be interested for more information the blog post: How to Write an e-Book Yourself - Yes You Can - My Experience Writing 5 Quality e-Books

The 'How to Write Your Own Book or e-Book and Get it Sold - for Schools' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

The Difficult Media Circumstance and Appropriate Response

Thursday, December 22, 2011

Occasionally the school will experience the Difficult Media circumstance.

Sometimes the media may request an interview with or without forewarning
.

This usually happens when a story is considered exceptional for their circumstance. This may be when something controversial or of a significant status has occurred and the media wants to run with that story on that day or the next.

Examples of these would include:

  • a disaster where the school has had major damage, such as from a major storm or fire
  • a staff member or student has been allegedly involved with something illegal
  • a former student has done something highly successful, controversial or allegedly illegal
  • the government or city council have or will make a decision that impacts significantly on the school, etc.

School's Response

In this case initially you need to advise the media that the school, through the principal, yourself or someone with authority, will speak with them shortly.

You have every right to consider your options before speaking.

It is often best to contact the systemic Communications Manager, if such a role exists. This manager is usually familiar with best practice for such events. The manager will either become directly involved and speak on behalf of the school or offer suggestions on the best approach. The manager may also contact others within or outside the system who may be able to offer advice eg lawyers, building or insurance advisors / consultants, counsellors, etc.

Offering a “No comment” is often fraught with potential misinterpretation or even worse, taking the story according to the information they have which may not be the truth or whole truth. Comment truthfully.

You do not need to give all the details but offer what is needed for the media enquiry allowing for privacy and ethical considerations.When School Marketers experience the Difficult Media Situation comment to the media truthfully.

This may be just a simple, “Thank you for the enquiry. We will get back to you shortly.”

If the school decides to act on the request itself there are a number of approaches which should benefit the school:

  • Be available for an interview in person or over the phone.
  • Be positive and in control during the interview
  • Appearance is important eg appropriate demeanour, dress, stance
  • Control the backdrop for television or newspaper photo to get the positive visual message out that you want
  • Answer all questions, but turn the answer to what you want to emphasise
  • Having 3-4 key points is a good approac

State the obvious, such as:

  • no one was hurt, or unfortunately some people were injured
  • damage to the property was significant or minimal
  • the most important thing is that no-one was hurt, only property damage occurred and that this will be repaired as soon as possible or
  • unfortunately some people were hurt and the school is currently doing everything possible for those people eg ambulance was called immediately, there will be ongoing medical assistance, school counsellor involved for those directly affected and others at school, other counsellors are coming from sister schools, etc.
  • the school / principal is sorry that this unfortunate event occurred, all procedures have been followed and that everything possible will be done to ensure that this won‟t happen again. If updating procedures is necessary then this will be done immediately.

Follow-up

Be available to keep the media updated as the situation changes or developments are made.

The 'The Difficult Media Circumstance and Appropriate Response' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Marketing Plans Include Blogs

Thursday, December 22, 2011
All School Marketing Plans should now include the very popular blogs.

Blogs
- Blogs are becoming a very popular form of interactive, digital communication by internet users and are now necessary for schools and their school marketing plans. Content may be brief or extensive.

Effective Blog Use Explained


Blogs are used to allow interaction between the website’s administrator/s and the website’s visitors.

Schools could benefit considerably through the effective use of Blogs. These are ideal avenues to promote your school and the various messages you wish to place in the public or private domain.

These days so many people wish to be valued through their involvement and feedback - blogs are one highly regarded avenue for them to achieve this.

Blog Posts Explained

The website’s / blog’s administrators write a Blog Post (comment, information, news, challenge, etc.) and publish this to their website’s blog page. Blog Posts may also include photos, videos, audios and other graphic presentations.

The visitor to your website’s blog page would then have the option to comment on your blog post’s content.

Blog Posts may be of any length and literary style depending on the target audience. However, in most cases, brevity is the norm in these days of mass communication overload. Think newspaper article lengths for most blog posts. As a general guide I work on 200-300 words per blog post. 300 words is often quoted for a good SEO.

You need to make sure that the administrator has the option to accept or reject all comments posted in response to the blog post. If the blog post is available to the public, you need to be prepared to receive all sorts of comments, including spam (mainly advertising links). Unsuitable comments would then be deleted.

Two Major Blog Uses for Schools

School Marketers could use blogs in two primary ways:

•   School Website Blog
•   External Blog sites, which you would point (link) back to your school website.

The 'School Marketing Plans Include Blogs' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Marketing Manual e-Book Going Paperback

Monday, January 31, 2011
School Marketing Manual Going Paperback

The ‘School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster will soon be offered as a paperback. It will still be available in the popular e-book format as well.

CreateSpace, an Amazon.com company, is in the process of converting the e-book into the paperback format. There will be a number of improvements to the present e-book format. The cover, along with the internal layout and presentation will be improved, the page size will become an industry standard for non-fiction sized paperbacks of 8” x 10” version, and hence the length will increase.

Once completed the paperback school marketing manual will be immediately available and primarily sold through the Amazon.com bookstore on the internet. It will become available later this year from both Bryan Foster’s SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops. The e-book version will continue to be sold through the SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops, as well as, is presently the case, through the Kindle shop on Amazon.com.

School Marketing Manual for the Digital Age (3rd ed) e-book

The school marketing manual e-book is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings (or download SMMDA Contents Page):

Contents                                      
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                          
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)   
School Marketing and the Traditional Media + Instructions                                   
School Marketing - Advertising in the Media + Instructions                
School Marketing Relationships       
School Marketing Resources + Instructions    
Conclusion                                       
Glossary  
Bibliography                                   
Index

Easy to read and use, professionally compiled, detailed e-book for school marketing personnel - written in summarized point format. No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include:  
•   an explanation of what the method is
•   various implementation strategies
•   step-by-step development processes.
This e-book published in year, 2010, is a considerably revised edition of the previous one published the year before.

Create Space Background

CreateSpace was originally founded as CustomFlix Labs, Inc. and BookSurge Inc. CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakers—they started CustomFlix, a DVD on-Demand company.

BookSurge was launched in 2000 by a small group of writers who wanted to create opportunities for authors to not only publish their work, but to also retain their content rights and sales profits. BookSurge grew to support leading publishers and independent authors, offering complete self-publishing, on-demand printing, and online distribution services.

In 2005, BookSurge and CustomFlix were both acquired by Amazon.com. CustomFlix’s name was changed to CreateSpace in 2007. In October of 2009, due to the harmonies that would be created in the businesses, the CreateSpace and BookSurge brands merged under the CreateSpace name to become the publishing and manufacturing on-demand leader for independent content creators, publishers, film studios, and music labels. (CreateSpace)

The ‘School Marketing Manual e-Book Going Paperback’ blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010 - with copyright remaining with SMAPL.

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