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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Blog Posts for School Marketing by Bryan Foster

Saturday, June 26, 2010
There are over 60 blog posts by Bryan Foster for the school marketing professional on the 'SMA: School Marketing' website. These are aimed at informing, in quite detail, those responsible for marketing schools, especially the School Marketing Manager.

Many of these blog posts, up until March this year, have also appeared in the School and Church Marketing Bog Posts: My First 100+ by Bryan Foster 2010 e-book. New ones have been written after this date.

Since March the length and depth of each post has increased significantly. This enables quite detailed support for the school marketing manager.

Topics at this blog cover an enormous range. A selection of topics from the past few months include:

Social Networking Website Use for Schools and School Marketing
External Blog Sites Assist School Marketing
Digital and Traditional School Marketing – Instructional Manual
Advertising in the Traditional Media – School Marketing
School Marketing Manager
Blogs Necessary for School Marketing Plans
School Website – SEO – Search Engine Optimization
School Marketing Plan and Strategies
Word of Mouth Still Best School Marketing Strategy
Bryan Foster – 2010 e-Books for School Marketing Plan and Strategies
Website Homepage Essential for School Marketing
Good School Marketing Websites

These blog posts enable the School Marketing Manager to become more fully informed as to the latest methods for marketing the school successfully in this modern digital age. Use of both successful contemporary and traditional means have been highlighted.

Each of the methods have been used successfully to market schools, and / or other commercial endeavours - which should equate well into the school marketing sphere.

Bryan Foster has written 5 marketing e-books related directly to school and church marketing! The latest school marketing manual is 369 A4 pages of summarized points. The latest church marketing manual e-book is 329 A4 pages of summarized points. Each e-book has a detailed Contents page and Index page.

There are also over 60 blog posts for the church marketing personnel at the CPM: Church Parsih Marketing website.

School Marketing Managers should also regularly view the School Marketing Hints and Tips on this website. These are in addition to the detailed Blog Posts on this site and are in a more succinct format.

There are also over 60 blog posts specific for the church marketing personnel which may be found at the CPM: Church Parish Marketing Website Blog.

The ‘Blog Posts for School Marketing by Bryan Foster’ blog post was written by Bryan Foster author of School Marketing Manual for the Digital Age (3rd ed) 2010.

School Website - SEO - Search Engine Optimization

Monday, April 26, 2010
For School Websites to gain higher positioning at various search engines, various methods of SEO (Search Engine Optimization) are needed. A successful school marketing plan with carefully incorporate the necessary SEO strategies for this to occur.

Website Viewers

Many school communities may be interested in having their school and their website open worldwide. SEOs would likely suit these schools.

Some schools aren’t really interested in having their website visited from people all over the world. These school communities are more interested in their local communities. For these people SEOs are not needed.

Various school communities might like their website to be easily accessible to people from various parts of their particular country but not necessarily beyond their borders. This allows for people transferring to their school to preview what the school has to offer. A suggestion for these communities would be to select a domain name which ends in their countries code e.g. United Kingdom .uk, for Australia .au, New Zealand .nz etc.


Top Search Engine Page is the Aim


The aim with SEO is to achieve in the top three on the first page of any search engine.
 

Suggestions for Improvement

Some ways I have found which I believe help with Search Engine Optimization are:

•   The Domain name includes the school name and suburb.

•   Key Words such as the school name are regularly used throughout the site, particularly in titles / headings, first sentence and last sentence on each webpage.

•   Each webpage within the website would highlight something different about the school and hence also include other key words associated both with the school name / suburb and that webpage’s emphasis.

These other Key Words may be: principal, school staff, curriculum, religious education, contact us, priests, open day, prospectus, sporting / arts / welfare etc groups within the school, etc.

The key would for impact could have the school name before it e.g. aquinas college principal. This links the purpose of the webpage specifically with the school.

•   Each Blog Post’s title, along with the first and last sentences would include key words associated with that individual blog’s message and that it eventuated from your school.

•   The more links coming to your website from other sources, particularly .gov, .edu and .org the better. Having other sites point to your website helps SEO i.e. having other sites have your Domain / URL linked live on their website.

However, it is best not to swap links with others of similar level e.g. .org. That is, if each site has the other’s site linked from their site, this usually causes it to neutralize the impact for both sites.

Yet swapping these links may improve traffic to your site, just not higher SEO.

•   Include links within your own site to various other webpages on your site.

•   Another way of achieving the links from other sites may be achieved by developing various Blogs elsewhere which include the link to your website. (More on this in Blogs later.)

•   Be careful not to overdo all these links and key words as search engines may penalize you for being overambitious in gaining notice for your website.

•   Age of the website. Older sites have more credibility. Develop your website as soon as possible.

•   Update your site regularly. A fresh, updated site is appealing to both visitors and for SEO.

•   Paid Ads will gain you high positioning in the ‘Sponsored’ columns, but at a cost, usually on a pay per click per view system. This may be quite expensive for a school’s needs.

School Websites invariably require high SEO (Search Engine Optimization) - these suggestions above come from the School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster.


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