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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Plan and Manager

Wednesday, January 06, 2010

The School Marketing Plan (SMP) and School Marketing Manager (SMM) are essential for success.

The Manager. The plan. The spend. The support. The evaluation.

The right person managing the right marketing plan, being given a realistic budget and support and using continual evaluation techniques and feedback are high priorities for a successful marking plan within your school.

This portfolio gets to the heart of these critical decisions. Often tough decisions need to be made and this section helps ease that concern.

Big or small budgets can be successful to varying degrees. Both big and small can be very successful. Likewise the opposite if used ineffectively.

Know your market and its needs and develop plans accordingly.

A longer term plan often eases that initial budget constraint. Success often leads to more success. Decision makers become open to more appropriate budgets.

School Marketing Chapter Headings: 

School Marketing Plan
School Marketing Manager
SMM Support Clusters
Branding
Budget
Surveys
SMP Evaluation
Regional Marketing Plan

 'School Marketing Plan and Manager' chapter is taken from School Marketing e-Handbook by Bryan Foster


School Marketing and the Media

Sunday, December 27, 2009

School Marketing and the Media is an essential aspect of any school marketing plan.

Do not fear the media but be prepared!

All you are ever likely to need to know about dealing successfully with the media.

This chapter will help you deal with the journalists, photojournalists and others to gain the best result for your school.

You are in charge but need to appreciate the role these people play in marketing your school.

The big challenges of writing media releases and editorials (stories) is clearly explained here. There are samples to view!

 

Headings

• Media
• Media Releases
• Writing a Media Release
• Sample Media Release
• Media Interview
• Journalists at School
• Photojournalists at School     
• Editorial from the School
• Sample Editorial
• The Difficult Media Situation
• ‘Staged’ events

'School Marketing and the Media' is a chapter from School Marketing e-Handbook written by Bryan Foster


Teachers Deserve Christmas Love

Saturday, December 19, 2009
Teachers Deserve Christmas Love.

A big happy Christmas to all teachers. Teachers have such an admirable role within society - a noble one, in fact!

Often community members within society can lose sight of the input given by teachers to our sons and daughters, as well as to the special benefit to our society that teachers offer.

The future of our nations is impacted significantly by teachers.

Often we forget or are not even aware of the need to offer positive feedback to our teaching staff. We must not forget that theirs is often a thankless vocation, but a major challenge at that. Teaching is a most difficult profession. Being so much to so many and often unappreciated are all challenges for our teachers in this ever-challenging world.

To all teachers at all levels, elementary / primary, secondary and tertiary , thank you and a BIG HAPPY CHRISTMAS to you and your families.

(Image above of my family of 4 teachers + another currently studying an Education degree.)

'Teachers Deserve Christmas Love' is written by Bryan Foster author of School Marketing e-Handbook

School Marketing - Advertising in the Media

Wednesday, December 16, 2009
School Marketing Advertising in the Media is the most common form of commercial advertising used by schools.

When done properly it is a very effective form of advertising.

This chapter will introduce you to these various forms of advertising and most importantly in simple to read notes show how to go about creating advertisements for each form.

Being well prepared with background material and prepared to oversee production and / or final advert presentation is necessary for success.

The how-to do all this is explained in simple easy to read ways. 


School Marketing Chapter Headings

  • Advertising in the Media Newspaper and Magazine Advertising
  • Creating a Newspaper or Magazine Advertisement
  • Radio Advertising
  • Creating a Radio Advertisement
  • Sample 'Live' Read Radio Advertisement
  • Television Advertising
  • Creating a Television Advertisement
The 'School Marketing Advertising in the Media Advertising in the Media' chapter is from School Marketing e-Handbook written by Bryan Foster

 

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