Free or Inexpensive
A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.
By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.
Top 10 Free School Marketing Strategies1. Word of Mouth - School's Reputation
2. Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities
3. Professionalism of staff in action and appearance
4. School Website
5. Use of the Media - both traditional and contemporary – including editorial, images and advertising
6. Information Sessions - night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.
7. Newsletters and Flyers - digital (and hardcopy where needed)
8. Front Signboard
9. Social Networking Sites e.g. Facebook and Twitter
10. Cross Information (within the region’s schools or parish)
The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.
The school needs:• to have a high quality curriculum,
• an easy to use professional website,
• the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,
• openness to various visits to the school and
• the acceptance of the place of the digital flyers and newsletters
• acknowledgement of the place of social media in today’s digital world.
Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.
The 'Top 10 Free School Marketing Strategies' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com