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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

E-book or Paperback? Best to Write and Publish?

Thursday, December 22, 2011

E-book or Paperback? What is the best method to write and / or publish as a new or established author and / or small publishing company?

Whether to write an e-book or to write a paperback is now the perennial question facing authors and small publishing companies both new and old alike. It certainly appears that the e-book is winning, if you take the latest Amazon statistics as representing the norm. If you also consider the number of corner bookstores closing in our neighbourhoods, you would certainly lean towards the e-book.

However, I would like to suggest that we authors and small publishing companies prepare for both of these options. Small commissions in whole dollar terms for the e-books verse greater dollar incomes via the paperbacks and possibly even more profits per copy via the hardcovers, encourages us to prepare for both - e-books and hardcopies!

The Internet has the Answer

The internet is now the greatest asset we have to help make us a reasonable, good or even a very good income if our product is suitable to the market. Both e-books and hardcopies of these books can be sold across this medium. Initially you will probably need assistance from a company which can do both for you. There is an enormous cost and risk-factor trying to write, publish, market and distribute any book on your own. Major corner bookstores have their own suppliers and this is a difficult field to break into.

However, if you set up a very good website and create a very good SEO (search engine optimization) rating through the major search engines, then you should be able to sell your e-books and hardcopies through this medium. This is difficult to achieve and very time-consuming - but possible over time can be a reality.

The corner bookstore will also be of assistance to our goals, if we are able to convince them to stock and market our paperbacks and hardcovers. Not an easy task in such a competitive marketplace.

Amazon.com and CreateSpace an Answer

From my experience the best method is selling both e-books and paperbacks through some company like Amazon.com who have their own company which creates your publication in paperback and e-book formats. These obviously come at a cost, but in my opinion, at a reasonable cost for what you gain both as an author and / or publisher.

E-books will probably sell more copies with smaller dollar commissions per copy but with the strong possibility that the quantity of copies sold will be much higher than for paperbacks or hardcovers due to their lower cost per item. Hence, the overall income will be considerably greater.

I would suggest from personal experience to have both this e-book option melded with the paperback option. There are many people who prefer to have the real paper-book experience. Someone like Amazon.com and their company CreateSpace.com can open up this option for you. Selling both e-books and paperbacks from your own website will add another marketing and sales option.

Create Both Media for Success

Combining both the contemporary e-book version with the traditional paperback version of your books will open up many marketing and distribution options for greater sales and promotion of these books. Using a company, which does all the key aspects for your books i.e. creates both the hardcopy and e-book versions, markets and sells your books over the internet, always with your complete control, is something for which all authors and small publishers should aspire.

The author has found from his experience that both Amazon.com and his own website are two very good avenues to use to market and sell his e-books and paperbacks. The latest editions written by Bryan Foster were put into their present format by Createspace and are sold on Amazon.com http://www.amazon.com/s/ref=sr_tc_2_0?rh=i%3Astripbooks%2Ck%3ABryan+Foster&keywords=Bryan+Foster&ie=UTF8&qid=1322387322&sr=1-2-ent&field-contributor_id=B005DOPRMO The previous editions are sold on his own website at http://schoolchurchmarketing.com/online_shop


The 'E-book or Paperback? Best to Write and Publish?' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Marketing Manual e-Book Going Paperback

Monday, January 31, 2011
School Marketing Manual Going Paperback

The ‘School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster will soon be offered as a paperback. It will still be available in the popular e-book format as well.

CreateSpace, an Amazon.com company, is in the process of converting the e-book into the paperback format. There will be a number of improvements to the present e-book format. The cover, along with the internal layout and presentation will be improved, the page size will become an industry standard for non-fiction sized paperbacks of 8” x 10” version, and hence the length will increase.

Once completed the paperback school marketing manual will be immediately available and primarily sold through the Amazon.com bookstore on the internet. It will become available later this year from both Bryan Foster’s SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops. The e-book version will continue to be sold through the SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops, as well as, is presently the case, through the Kindle shop on Amazon.com.

School Marketing Manual for the Digital Age (3rd ed) e-book

The school marketing manual e-book is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings (or download SMMDA Contents Page):

Contents                                      
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                          
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)   
School Marketing and the Traditional Media + Instructions                                   
School Marketing - Advertising in the Media + Instructions                
School Marketing Relationships       
School Marketing Resources + Instructions    
Conclusion                                       
Glossary  
Bibliography                                   
Index

Easy to read and use, professionally compiled, detailed e-book for school marketing personnel - written in summarized point format. No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include:  
•   an explanation of what the method is
•   various implementation strategies
•   step-by-step development processes.
This e-book published in year, 2010, is a considerably revised edition of the previous one published the year before.

Create Space Background

CreateSpace was originally founded as CustomFlix Labs, Inc. and BookSurge Inc. CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakers—they started CustomFlix, a DVD on-Demand company.

BookSurge was launched in 2000 by a small group of writers who wanted to create opportunities for authors to not only publish their work, but to also retain their content rights and sales profits. BookSurge grew to support leading publishers and independent authors, offering complete self-publishing, on-demand printing, and online distribution services.

In 2005, BookSurge and CustomFlix were both acquired by Amazon.com. CustomFlix’s name was changed to CreateSpace in 2007. In October of 2009, due to the harmonies that would be created in the businesses, the CreateSpace and BookSurge brands merged under the CreateSpace name to become the publishing and manufacturing on-demand leader for independent content creators, publishers, film studios, and music labels. (CreateSpace)

The ‘School Marketing Manual e-Book Going Paperback’ blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010 - with copyright remaining with SMAPL.

SMA: School Marketing Linked with the Amazon.com Affiliate Program

Sunday, August 29, 2010
SMA: School Marketing is now linked to Amazon.com as  part of their affiliate program. The whole range of Amazon.com products may now be accessed through this SMA website.

The depth of product through Amazon is truly exceptional. One click on the image link below will open the world of Amazon to you.

The major departments, each with numerous sub categories are:

Books
Computers and Office
Movies, Music & Games
Digital Downloads
Kindle
Electronics
Grocery, Health & Beauty
Sports & Outdoors
Home, Garden & Pets
Toys, Kids & Baby
Clothing, Shoes & Jewelery
Tools & Home Improvement
Automotive & Industrial



My five marketing e-books are also available through the Kindle store. See Bryan Foster at Amazon.com
  • School Marketing Manual for the Digital Age (3rd ed), 2010
  • Church Marketing Manual for the Digital Age (2nd ed), 2010         
  • School & Church Marketing Blog Posts: My First 100+, 2010             
  • Church Parish Marketing e-Handbook: Easy to Use Guide to Market Your Church Parish Deanery, 2009
  • School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed), 2009

You may be specifically interested in the Deal of the Day accessed by clicking below:



There are three key areas which have a high priority at Amazon.com These are the Kindle, Electronics and Music & Entertainment departments.

You may be interested in specific books from the bookstore or may be even e-books or a Kindle reading device from the Kindle bookstore. To access these you would click below:



Music and Entertainment is covered exceptionally well. The number of downloads available for MP3 players is quite amazing.

If Electronics are you special interest then going directly to the electronic section of Amazon would be the best approach: All in all this e-store is something quite unique and definitely worth a visit, or if I could be so bold as to say,  quite a number of visits as you gain the knowledge of all this site has to offer.

All purchases occur through secure payment pathways.

The 'SMA: School Marketing Linked with the Amazon.com Affiliate Program' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010. This 369 A4 page e-book is written in summarized point form and contains an exceptional number of strategies and step-by-step guidance on how to market your school.

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