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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

How to Write a School Marketing Plan - Overview and Analysis

Sunday, January 01, 2012
An example School Marketing Plan is best considered primarily through an OVERVIEW and secondly through an ANALYSIS - each being a foundation for success in marketing your school. When each of these aspects is considered in detail, the effective planning may begin.


School Marketing Plan Overview


  1. Define what you have to offer
  2. Define your target group
  3. Budget
  4. Personnel and Talents available - including School Marketing Manager
  5. Develop School Marketing Aims and Objectives – from previous information
  6. Select Marketing Strategies
  7. Evaluation

Analysis of the School Marketing Plan

•   The School Principal is ultimately responsible for the Plan.

The Plan:

  1. is based on the School’s Vision and Mission Statement.
  2. is used to market the school to the community. The community includes all people who know, or those who you want to know, about the school. These include the general public in your catchment region, parents, potential families, school staff, parish  staff, other schools’ staff especially from feeder schools, present and past students, parents, etc.
  3. includes the strategies used within a defined budget.
  4. is used to inform all stakeholders, and other targeted groups, of the benefits and successes of the school.
  5. informs about aspects which may be of interest.
  6. needs to plan for issues which may arise of a controversial nature.
  7. should inform and emphasize the real nature of the school and the direction the school is planning or presently implementing.
  8. should include a realistic budget.
  9. can benefit from the combination of views of staff and others associated with the school community.

•   Marketing is relatively inexpensive when viewed in the terms of the potential gains made – reputation, new parents, supportive present parents, enrolments, etc.

•   In the initial stages of developing the school’s first real plan it is often best to include a variety of interest groups for gaining ideas and suggestions about how best to market your school. These thoughts may then be used as felt necessary.

•   The School Principal needs input and has the overall responsibility to implement the plan.

Other sections covered in the 'School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster are:
  • SMP Evaluation
  • SMP is Not ...
  • Be Ethical
  • Who Needs a SMP?
The 'How to Write a School Marketing Plan - Overview and Analysis' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Schools Need Social Networking Websites

Thursday, December 15, 2011
Schools can benefit from the use of social networking sites being an integral part of their school marketing plan and its associated strategies.

It is best for this to be appropriate, and most times creative. Increasingly, this form of communication is becoming more obvious for schools. A special note is to be aware of all the privacy and legal issues!

The Challenge

We are challenged to meet our school community, and potential parents and students, where they are at, or might be, in the near future. The social networking tentacles are reaching further into the various demographics affecting our communities, often way beyond the awareness of school and systemic leaders. No longer is it just the teens and '20 something', it is now common for people in their 50s and 60s to have one or more social networking accounts.

The Misconception


The misconception is that this form of communication is just used for inane chat amongst 'dizzy lightweights'!

There is a considerably large and ever growing group of people who use this for much more than chat, even though legitimate chat does play an important part in many forms of communication.

These people are not only building and strengthening relationships amongst friends and newly formed acquaintances / friends through their engagement online with each other and often doing so simultaneously, they may also be adding depth to key aspects of their lives.

Assumptions Underlying Social Networking Websites?

There are a number of interesting assumptions an ever expanding group of people of the 21st century make, with representatives being in most age groups, :

• People like to build trusting relationships with others before doing 'business' (Schools need to be open to appreciating this belief and then adapting the way they communicate with such people.)
• The busyness of life often limits face-to-face opportunities
• The relationship does not need to be a face-to-face encounter, even though this is often preferred
• 'anonymity' allows for a less inhibited sharing of ideas and thoughts. (Easier for some people to make a comment when the contact person isn't actually in front of them. Similar for some people when using telephones or email.)
• The internet often provides the answers people are seeking (How often do you hear more and more, "Google / Yahoo / Bing / MSN it!")
• Digital communication is the easiest and quickest means of communication
• Digital communication allows for multiple conversations simultaneously
• People using these forms of communication eventually trust in the results due to their experiences of it.

Why Consider Social Networking Websites?

To reach this ever growing group of people in our communities we must meet them where they are at!

In many circumstances, this may not be your chosen form of communication. But you do have control over who sees and comments on your school / alumni social networking pages if you follow the security directions. You may limit membership to only the direct school community or past students and hence only these people will see what you say and show.

It is, however, a successful method of informing an ever growing group of your community of whatever it is you would like to inform them about.

Topics which could be included on a school social networking site:

• School and Contact Details
• News from the Principal, Parish Priest (if a religious school) and Responses from the school community
• News about and Responses
• Upcoming School Events
• School Photos telling of the recent events / successes / happenings, etc.
• Principal Recommended Websites for the school community

Social networking sites can be used effectively by schools. Once a number of challenges, misconceptions and assumptions underlying social networking sites are initially explored, each school will be able to make the decision whether to proceed with a social networking webpage.

The 'Schools Need Social Networking Websites' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster - Contents

Sunday, July 18, 2010
The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

Below are the Content pages which explain the chapter key headings and subheadings.

The author has been marketing for 20 years within the Catholic Church at both educational and Church levels. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

The principles within this text could easily be applied to any business, educational or community organization.

About the Author                                   
Acknowledgements                               
Preface                                           
Introduction                                       
SMA Website                                                         

School Marketing Plan Overview Sample               

 School Marketing Plan and School Marketing Manager
                                        
School Marketing Plan (SMP)                             
School Marketing Manager (SMM)                       
School Marketing Manager Support Clusters                 
Branding                                         
Professionalism                                   
Budget                                       
Surveys                                       
School Marketing Plan Evaluation                     
Regional Marketing Plan                               

School Marketing - Internet Applications with
Samples and Instructions   (including screenshots and live weblinks)   

Website     
Website Management Software Sample                   
RSS Feeds
SEOs         
Blogs       
Emails   
e-Newsletter and i-Newsletter                               
e-Flyer and i-Flyer                                       
Social Networking Websites                             
Facebook     
Twitter       
LinkedIn   
Video uploads including You Tube - with Samples               
Skype       
Chat Rooms     

School Marketing and the Traditional Media
+ Instructions                                   

Traditional Media                                     
Media Releases                                   
Writing a Media Release (+ Sample)                       
Media Interview                                   
Journalists Visiting the School                           
Photojournalists                                   
Editorial from the School + Sample                       
The Difficult Media Situation                             
 ‘Staged’ events                                     

School Marketing - Advertising in the Media + Instructions                

Advertising in the Traditional Media                       
Newspaper and Magazine Advertising                     
Creating a Newspaper or Magazine Advertisement Instructions       
Radio Advertising                                   
Creating a Radio Advertisement + Instructions + Sample           
Television Advertising                               
Creating a Television Advertisement                       

School Marketing Relationships      
                                    
Powerful Stakeholders                                 
School Open Day                                    
Feeder School and Parish Relationships                   
Feeder School Visitations                             
Taster Days                                         
Information Evenings                               
Awards Night / Night of Excellence                       
School Expos                                   

School Marketing Resources + Instructions   
                 
Marketing Resources                               
Photos – Critical for Success                           
Prospectus                                         
Producing a Prospectus                                
Yearbook                                       
School DVD / CD                                   
Front Office and Staff                               
Telephone                             `           
TXTing                                       
Telephone On-Hold                               
Newsletter                                       
Commercially Produced Newsletter                       
Flyers                                         
Posters                                     
Brochures                                       
Signs and Signboards                               
Promotional Items                                 
Caution – Use of Student Images / Details                   
Action Plan Activity                                                                                             
 
Conclusion                                       
Glossary 
Bibliography                                  
Index

The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster - Contents' blog post was written by Bryan Foster.        

                                 

Easy to read and use, professionally compiled, detailed e-book MANUAL with specific STRATEGIES for SCHOOL MARKETING

Sunday, July 04, 2010
Easy to read and use, professionally compiled, detailed e-books for school and church marketing personnel -

written in summarized point format

by an author with 20 years experience successfully marketing within the Church and Catholic schools.


If you have ever wanted to get your hands on a truly well valued, easily downloaded, 320-360 A4 paged marketing e-books, then these two e-books published in 2010, are for you.

No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include: an
  • explanation of what the method is
  • various implementation strategies
  • step-by-step development processes.
When you consider the high quality detail all for $AU16.95, you will hopefully agree that this is very good value. Why so cheap? I believe in keeping my e-books within the ipad and Amazon recommended price range.

Twenty years of marketing experience in both church and school environments by the author is the basis which makes these books very relevant to the needs of the modern day Church and schools.

Each e-book published this year, 2010, is a considerably revised edition of the previous ones published the year before.

These marketing e-books will help get people back into churches and increase enrolment numbers in schools:
  • School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster – 369 A4 pages
  • Church Marketing Manual for the Digital Age (2nd ed) 2010 by Bryan Foster – 329 A4 pages
In addition, you may even like to use the school marketing blog posts I wrote up until March this year and now available as an e-book for just $AU9.95:
School and Church Blog Posts – My First 100+, 2010, by Bryan Foster – 115 A4 pages

‘Easy to read and use, professionally compiled, detailed e-book manual with strategies for school marketing’ blog post was written by Bryan Foster.

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