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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manual for the Digital Age (3rd ed), 2011 - Strategies and Examples for Today's Digital Age!

Sunday, January 01, 2012
The School Marketing Manual for the Digital Age (3rd ed) 2011 by Bryan Foster is a 340 page paperback and e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.

Contents                                     
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager
                                        
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)  
School Marketing and the Traditional Media + Instructions                                  
School Marketing - Advertising in the Media + Instructions               
School Marketing Relationships      
School Marketing Resources + Instructions   
Conclusion                                       
Glossary 
Bibliography                                  
Index

Easy to read and use, professionally compiled, detailed e-books
for school and church marketing personnel -

written in summarized point format.


If you have ever wanted to get your hands on truly well valued, easily downloaded, 304-340 paged marketing e-books, then these two e-books published in 2011, are for you.

No more wading through unnecessary long winded text.

Through detailed Contents and Index pages,
you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include: 
  • an explanation of what the method is
  • various implementation strategies
  • step-by-step development processes.
When you consider the high quality detail, you will agree that this is very good value. Why such good value? I believe in keeping my books and e-books within the industry price standards, including Apple and Amazon recommended price ranges.

Each book published in 2011, is a considerably revised edition of the previous ones published over the past few years.

These marketing e-books will help increase school enrolments and get people back into church and are available from Amazon.com and CreateSpace:
The 'School Marketing Manual for the Digital Age (3rd ed), 2011 - Strategies and Examples for Today's Digital Age' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com
   

Schools Need Social Networking Websites

Thursday, December 15, 2011
Schools can benefit from the use of social networking sites being an integral part of their school marketing plan and its associated strategies.

It is best for this to be appropriate, and most times creative. Increasingly, this form of communication is becoming more obvious for schools. A special note is to be aware of all the privacy and legal issues!

The Challenge

We are challenged to meet our school community, and potential parents and students, where they are at, or might be, in the near future. The social networking tentacles are reaching further into the various demographics affecting our communities, often way beyond the awareness of school and systemic leaders. No longer is it just the teens and '20 something', it is now common for people in their 50s and 60s to have one or more social networking accounts.

The Misconception


The misconception is that this form of communication is just used for inane chat amongst 'dizzy lightweights'!

There is a considerably large and ever growing group of people who use this for much more than chat, even though legitimate chat does play an important part in many forms of communication.

These people are not only building and strengthening relationships amongst friends and newly formed acquaintances / friends through their engagement online with each other and often doing so simultaneously, they may also be adding depth to key aspects of their lives.

Assumptions Underlying Social Networking Websites?

There are a number of interesting assumptions an ever expanding group of people of the 21st century make, with representatives being in most age groups, :

• People like to build trusting relationships with others before doing 'business' (Schools need to be open to appreciating this belief and then adapting the way they communicate with such people.)
• The busyness of life often limits face-to-face opportunities
• The relationship does not need to be a face-to-face encounter, even though this is often preferred
• 'anonymity' allows for a less inhibited sharing of ideas and thoughts. (Easier for some people to make a comment when the contact person isn't actually in front of them. Similar for some people when using telephones or email.)
• The internet often provides the answers people are seeking (How often do you hear more and more, "Google / Yahoo / Bing / MSN it!")
• Digital communication is the easiest and quickest means of communication
• Digital communication allows for multiple conversations simultaneously
• People using these forms of communication eventually trust in the results due to their experiences of it.

Why Consider Social Networking Websites?

To reach this ever growing group of people in our communities we must meet them where they are at!

In many circumstances, this may not be your chosen form of communication. But you do have control over who sees and comments on your school / alumni social networking pages if you follow the security directions. You may limit membership to only the direct school community or past students and hence only these people will see what you say and show.

It is, however, a successful method of informing an ever growing group of your community of whatever it is you would like to inform them about.

Topics which could be included on a school social networking site:

• School and Contact Details
• News from the Principal, Parish Priest (if a religious school) and Responses from the school community
• News about and Responses
• Upcoming School Events
• School Photos telling of the recent events / successes / happenings, etc.
• Principal Recommended Websites for the school community

Social networking sites can be used effectively by schools. Once a number of challenges, misconceptions and assumptions underlying social networking sites are initially explored, each school will be able to make the decision whether to proceed with a social networking webpage.

The 'Schools Need Social Networking Websites' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster - see CreateSpace and Amazon.com

Wednesday, November 09, 2011



PAPERBACK and e-Book versions of the School Marketing Manual for the Digital Age (3rd ed) 2011 by Bryan Foster  specialize in strategies, samples and examples for marketing schools.

The major school marketing topics are covered using various highly successful digital, contemporary and traditional methods.

The easy to read 8"x10" pages are in a step-by-step, how-to, summarized point format, which allows for considerable detail. The new 340 page paperback and e-book are available at the secure CreateSpace by Amazon.com website or directly from Amazon.com. It is written in a unique, summarized, point format.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.

Contents                                     
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager
                                        
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)  
School Marketing and the Traditional Media + Instructions                                  
School Marketing - Advertising in the Media + Instructions               
School Marketing Relationships      
School Marketing Resources + Instructions   
Conclusion                                       
Glossary 
Bibliography                                  
Index

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that marketing method, quickly seen – in all the detail you should need. These points will include: 
  • an explanation of what the method is
  • various implementation strategies
  • step-by-step development processes.

Bryan Foster - Author

The author has been marketing for 20 years within the Catholic Church in both school and Church spheres - along with marketing his own company, Great Developments Pty Ltd. The educational experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.


'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster - see CreateSpace and Amazon.com', 2011, was written by Bryan Foster.       

Easy to read and use, professionally compiled, detailed e-book MANUAL with specific STRATEGIES for SCHOOL MARKETING

Sunday, July 04, 2010
Easy to read and use, professionally compiled, detailed e-books for school and church marketing personnel -

written in summarized point format

by an author with 20 years experience successfully marketing within the Church and Catholic schools.


If you have ever wanted to get your hands on a truly well valued, easily downloaded, 320-360 A4 paged marketing e-books, then these two e-books published in 2010, are for you.

No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include: an
  • explanation of what the method is
  • various implementation strategies
  • step-by-step development processes.
When you consider the high quality detail all for $AU16.95, you will hopefully agree that this is very good value. Why so cheap? I believe in keeping my e-books within the ipad and Amazon recommended price range.

Twenty years of marketing experience in both church and school environments by the author is the basis which makes these books very relevant to the needs of the modern day Church and schools.

Each e-book published this year, 2010, is a considerably revised edition of the previous ones published the year before.

These marketing e-books will help get people back into churches and increase enrolment numbers in schools:
  • School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster – 369 A4 pages
  • Church Marketing Manual for the Digital Age (2nd ed) 2010 by Bryan Foster – 329 A4 pages
In addition, you may even like to use the school marketing blog posts I wrote up until March this year and now available as an e-book for just $AU9.95:
School and Church Blog Posts – My First 100+, 2010, by Bryan Foster – 115 A4 pages

‘Easy to read and use, professionally compiled, detailed e-book manual with strategies for school marketing’ blog post was written by Bryan Foster.

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