My Account

School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster - Contents

Sunday, July 18, 2010
The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

Below are the Content pages which explain the chapter key headings and subheadings.

The author has been marketing for 20 years within the Catholic Church at both educational and Church levels. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

The principles within this text could easily be applied to any business, educational or community organization.

About the Author                                   
Acknowledgements                               
Preface                                           
Introduction                                       
SMA Website                                                         

School Marketing Plan Overview Sample               

 School Marketing Plan and School Marketing Manager
                                        
School Marketing Plan (SMP)                             
School Marketing Manager (SMM)                       
School Marketing Manager Support Clusters                 
Branding                                         
Professionalism                                   
Budget                                       
Surveys                                       
School Marketing Plan Evaluation                     
Regional Marketing Plan                               

School Marketing - Internet Applications with
Samples and Instructions   (including screenshots and live weblinks)   

Website     
Website Management Software Sample                   
RSS Feeds
SEOs         
Blogs       
Emails   
e-Newsletter and i-Newsletter                               
e-Flyer and i-Flyer                                       
Social Networking Websites                             
Facebook     
Twitter       
LinkedIn   
Video uploads including You Tube - with Samples               
Skype       
Chat Rooms     

School Marketing and the Traditional Media
+ Instructions                                   

Traditional Media                                     
Media Releases                                   
Writing a Media Release (+ Sample)                       
Media Interview                                   
Journalists Visiting the School                           
Photojournalists                                   
Editorial from the School + Sample                       
The Difficult Media Situation                             
 ‘Staged’ events                                     

School Marketing - Advertising in the Media + Instructions                

Advertising in the Traditional Media                       
Newspaper and Magazine Advertising                     
Creating a Newspaper or Magazine Advertisement Instructions       
Radio Advertising                                   
Creating a Radio Advertisement + Instructions + Sample           
Television Advertising                               
Creating a Television Advertisement                       

School Marketing Relationships      
                                    
Powerful Stakeholders                                 
School Open Day                                    
Feeder School and Parish Relationships                   
Feeder School Visitations                             
Taster Days                                         
Information Evenings                               
Awards Night / Night of Excellence                       
School Expos                                   

School Marketing Resources + Instructions   
                 
Marketing Resources                               
Photos – Critical for Success                           
Prospectus                                         
Producing a Prospectus                                
Yearbook                                       
School DVD / CD                                   
Front Office and Staff                               
Telephone                             `           
TXTing                                       
Telephone On-Hold                               
Newsletter                                       
Commercially Produced Newsletter                       
Flyers                                         
Posters                                     
Brochures                                       
Signs and Signboards                               
Promotional Items                                 
Caution – Use of Student Images / Details                   
Action Plan Activity                                                                                             
 
Conclusion                                       
Glossary 
Bibliography                                  
Index

The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster - Contents' blog post was written by Bryan Foster.        

                                 

Recent Posts


Archive


    Tags