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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Website Homepage Integral to School Marketing Plan

Monday, March 05, 2012
The School Website Homepage is essential for a successful School Marketing Plan.

The homepage is the most important page to get correct. It is the page the viewer normally reaches on their initial search. First impressions are critical.

Appearance

The appearance needs to be in-line with the school’s selected branding styles:

• colors
• photos (for ease of acquiring and using professional images, check out such sites as: istockphoto (http://www.istockphoto.com/index.php) and crestock.com (http://www.crestock.com/). These sites provide professional standard images at relatively inexpensive rates. You buy royalty-free images which you can then use on your website. You may, however, have good professional ones done for you. These photos need to be professionally presented. Don’t skimp on costs here.)
• logo
• motto or catchphrase
• selected key words and key phrases
• good graphics
• clear, directing toolbar/s and other links
• attention grabbing inclusions e.g.

  • news updates
  • upcoming events
  • webpages on your website listed

This website is discussed through the school marketing manual by Bryan Foster.

The School Marketing Plan must include provision for a professional and inspiring school website homepage. This is where more and more students and parents will continually visit throughout their time in the school.

Target Audiences

School Marketing Managers and key school staff should use the website for interaction between the various stakeholders within the school e.g. their students, potential students, staff, families and other interested people including parishioners.

Regularly updated bulletin boards and newsletters, upcoming liturgical and social events, St Vincent de Paul and other charitable needs and requests, photo and video galleries of school activities, etc, are needed.

School Website Examples

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there.

You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

Three good examples which see the News as central to their homepage are:
 
St Joseph’s Hunters Hill at  http://www.joeys.org/index.cfm
Brisbane Catholic Education at http://www.bne.catholic.edu.au/
Loreto Toorak site at http://www.loretotoorak.vic.edu.au/home/

Another good example follows and is a more detailed homepage version http://www.riverview.nsw.edu.au/, yet quite effective!

The school community will continually deelop their appreciation of the school's website and expect to interact more with it.

The 'School Website Homepage Integral to School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books

Friday, February 10, 2012
How often have you thought of writing your own school book - that is right - being an AUTHOR of your OWN work, which schools or students could use!? I would imagine that most teachers and school administrators have at some time in their lives had this wonderful thought. The only problem is that most of these people did not go the next step - BEGIN THE WRITING TASK. And what a task it is!!! But well worth it - take it from me - extremely rewarding!!!

Yes, the Beginning!!!

I found the most difficult step was actually BEGINNING! That's 'write' - actually putting pen to paper - well not really - actually putting finger to key board!

In my case I got to the point where I knew I had something beneficial to offer others and that the time was now right.

I locked away a four week block of time - moved to a quiet island near my residence and reflected and reflected and reflected...
  • put pen to paper for basic introductions and outlines
  • did drawings and sketches which would hopefully help the process
  • exercised
  • paddled my surf ski through mangroves and observed turtles and sea hawks - day after day until I realized the theme I had planned on was not to be.
  • My book of reflections and retreats would have to wait another day!
But No - There is More

But! When I sat down to my computer that night after realizing that it was probably all over, and that this whole experience was going to be either a waste of time or just a fantastic quiet holiday, another theme surfaced.

And before I really grasped the significance of this new direction, I had actually written almost a chapter on this new theme, over the first couple of days of this new session. From then on, as they say, the rest is history.

The first book was a hardcopy. It was written in two major sessions - the first three week block on the island, followed by over a year's break and then a four week Christmas holiday break. All up the final edition took eight weeks of intense work, spread over a fifteen month period. This was followed by another couple of weeks of proof-reading, final editing and deciding how best to market and sell the book.

The e-Book was Born

I eventually decided to change my hardcopy book into an e-book. I believed that this was the easiest and cheapest way to enter the world of the author! Since placing my first e-book online, I now realize that there are a variety of ways to sell e-books, each with varying costs, benefits and disadvantages.

The commercial online e-book store on the internet is still developing and is the new and probably best approach. It will in some cases allow for both the sale of the e-book and of the creation and then sale of this as a hardcopy through their online store - a double whammy! This is my main avenue now, which is combined with my own professional website.

The Challenge, Time, Sweat - Worth It!!!


Writing your own book or e-book needs dedication and commitment - no need to be put off by the challenge though. My marketing e-books are proof that it is possible! I am no different to anyone else.

I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

You may also like to read the Write Your Own Book or e-Book and Get it Sold - the How to for Schools blog post for further information.

The 'How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

'Love is the Meaning of Life. God is the Meaning of Life' is the theme of the latest book by Bryan Foster

Sunday, January 01, 2012

'Love is the Meaning of Life. God is Love. God is the Meaning of Life' is the theme of my possible next book, which I am currently writing.


This website now has a new webpage titled - LOVE.

On this LOVE webpage I will continually add various extracts from the new book. These will take the form of articles.

The first 8 articles are:

God is Love - Love is the Meaning of Life - God is the Meaning of Life
Love - Through a Natural Oceanic Experience
Love and Forgiveness - Essential for True Love!!!
Love is the Meaning of Life - Human Frailties Get in the Way
There is a God - Through a 25th Birthday Experience
There is a God - Through the Two Perspectives of Faith and the Historical / Cultural / Lived Experiences
Love Changes All
Love is ... Celebrating the Success of Others

This "'Love is the Meaning of Life. God is the Meaning of Life' is the theme of the latest book by Bryan Foster" blog post has the copyright claimed by SMAPL and appears on the SMA: School Marketing website. It is also produced on the CPM: Church Parish Marketing website. 

Pdf e-Books from School Church Marketing website are Easily Read on PCs and Apple Macs for any School Marketing Plan

Friday, December 16, 2011

The school and church marketing e-books available from the ‘SCM: School Church Marketing’ website are available in easy to download and read pdf files.

Pdf files are easily opened on both PC computers and Apple Mac computers. When these are opened in this format, you get to read the e-book in the layout in which it is written. Each page appears as it was designed, with text and images sequenced and positioned as per the original writing.

You have two main options once downloaded from the website. Many people download from the website and then print it off to make a hardcopy so as to read it as an actual book. Others like to leave it as an electronic copy on their computer and read it from their computer screen. While a significant number of people choose to both download it, print it and make a hardcopy, and then have the option to either read it from the computer screen or from the hardcopy newly printed book.

Google Books

Google Books by Bryan Foster has 20% of a number of these books uploaded and available for viewing. Google believes that this is similar to what you might do when looking / flicking through a book available as a hardcopy book in a bookstore or library. The School Marketing Manual for the Digital Age (3rd ed), 2010, is yet to be uploaded to Google Books, though.

Amazon.com and other e-book stores

The normal format you get when you download Bryan Foser e-books from Amazon.com or other e-book stores, when these books are available for various e-book reader versions, is often different in appearance from the original. The white space is often deleted and everything just rolls on line by line. The Amazon.com site does also have downloads for PCs and Macs.

ISBN Numbers

Each of these e-books has an official ISBN number. These numbers are necessary for cataloguing the e-books in various libraries around the world. These numbers are needed to sell through most bookstores or e-book stores.

Each of these e-books is held within a variety of libraries: state, governmental and university.

e-Books available as pdfs

The e-books available as pdf files through this website are:

    * School Marketing Manual for the Digital Age (3rd ed), 2010
    * Church Marketing Manual for the Digital Age (2nd ed), 2010
    * Church Parish Marketing e-Handbook: Easy to Use Guide to Market Your Church Parish Deanery, 2009
    * School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed), 2009

The school marketing manual e-book is a detailed work amalgamating 20 years of experience marketing in both Catholic education schools, along with the church and the Great Developments Pty Ltd private company by Bryan Foster. It is written in a format allowing thousands of specific marketing points, strategies, step-by-step processes, and examples, to help all those associated with marketing their school. This is a great read for any marketing professional.


The 'Pdf e-Books from School Church Marketing website are Easily Read on PCs and Apple Macs for any School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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