Photojournalists are essential for a schools success. They get the 'every picture tells a thousand words' to the general population.
Photojournalists are responsible for getting the best photos they can for their particular media outlets. Photos, like pictures, tell a thousand words - hence you need the best photo possible for your circumstances. Photojournalists will most likely have good ideas to best represent the image you or they want covered.
Photo sessions are usually enjoyable times for all involved. It is not often that people appear in the media.
The photojournalist usually works with the journalist who is covering the story. Yet it is often the photojournalist who decides which photos will be used.
There will be times when the media outlet only wants a photo and just sends a photojournalist. At other times you will need to arrange for interviews and photos at the same or similar times. However, at other times, the interview may happen over the telephone and the photo taken at a separate time. Even though most stories require a photo, sometimes it is not required.
Own Professional or Business Photos
There may also be times when the media outlet is quite happy for you to send your own photos by email instead of having the photojournalist come out.
This usually happens after the outlet appreciates the quality and content of your professional or business photos and the professionalism of your photographers.
This is more common with the smaller publications, or for photos accompanying editorial in special features and for advertising.
Rest assured that the outlets will invariably send out a photographer if you feel you need one.
Marketing Manager and the Photojournalist
The Marketing Manager, or selected well informed staff member, needs to attend all photo sessions. The Marketing Manager should treat it as an enjoyable time and it most likely will end up being so.
You are free to offer suggestions, though the final decision does rest with the photojournalist. Their employer is their media outlet (and not your business) and hence the photo taken is what they want. However, in most cases, the photojournalist is working with you and for the profession or business to be seen in the best light.
It is in their best interests to work with you for many reasons, including the media outlet's need for a good standing in the community. They will also possibly want photos, reactions or stories from your profession, business or field down the track. However, if you are being unfairly obstructive, then follow-up photos for other stories at other times may be few and far between.
For specific details of the unique school situation for dealing with photojournalists see Photojournalists and Schools - Duty of Care.