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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

How to Write Your Own Book or e-Book and Get it Sold - for Schools

Wednesday, March 14, 2012
This may seem quite difficult for most school staff, and it is, however, I very much believe every teacher and school leadership person has at least one good book within themselves. It may or may not be on the theme or genre that you initially expect, but it is there.

All school staff have particular skills, be these professional, trade-based, business, religious or spiritual, artistic, social or family-based, etc. These days people who 'have made it' want to tell us how they did it. May be this is your area. May be you are very creative, tell great stories, or consistently have people eager to listen to your every word - may be a fiction book or autobiography is your best approach.

Unfortunately, we are not going to see the fruits of all these skills as most people will not ever get to complete their masterpiece. Do not be one of these. Make the commitment, plan the process and Begin! Begin! Begin!

You will then need to commit to either a full time or part time writing schedule. Extended breaks dedicated to writing are the best options. However, a well scheduled weekly part time regime and out of work hours is another viable option.

Options to Sell Your Book / e-Book

The key approaches a new author could take are:

  • Chasing a Publishing Company to Publish Your Book - often quite time consuming and with a minimal chance of success.
  • Self Publishing - Printing, Marketing, Selling, etc - printing costs are high. The problem of getting your book marketed and into the stores - difficult.
  • Creating Your Own Professional Website and Online Store for e-book sales - relatively expensive to do well, however cheaper options are developing right now - but this method will get your work out there in a reasonably quick time. Then there is the challenge of SEO (Search Engine Optimization), i.e. the process of getting your website high on search engines - quite difficult but not impossible.
  • Selling e-Book Through Commercial Online Stores - probably the simplest and least expensive. This is the area which has taken giant leaps in the past  2 years.
  • Creating a Hardcopy in a Way Which is Inexpensive and Then Sold Online Through a Commercial e-Book Store - developing now before our eyes - and often offered through the top end online commercial bookstores themselves. This way allows for both the book and e-book versions to be sold, often by the same company - doubling your marketing options.

Check out the top end online bookstores for what they offer, such as Amazon.com. At Amazon com you can Amazon self publish your books inexpensively as well as sell your book as an e-book at their Amazon Digital Text Platform.



Check out various options to build your own website in relatively simple and inexpensive ways, such as at Yahoo Site Builder. Also see various search engines and others who offer this option, as one possible route for this to occur. This will allow for both the sale of your book as a book and an e-book online through both commercial online bookstores and though your own website and its online shop.

The more options you give yourself for sales, the more books and e-books you will sell.

You may also be interested for more information the blog post: How to Write an e-Book Yourself - Yes You Can - My Experience Writing 5 Quality e-Books

The 'How to Write Your Own Book or e-Book and Get it Sold - for Schools' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books

Friday, February 10, 2012
How often have you thought of writing your own school book - that is right - being an AUTHOR of your OWN work, which schools or students could use!? I would imagine that most teachers and school administrators have at some time in their lives had this wonderful thought. The only problem is that most of these people did not go the next step - BEGIN THE WRITING TASK. And what a task it is!!! But well worth it - take it from me - extremely rewarding!!!

Yes, the Beginning!!!

I found the most difficult step was actually BEGINNING! That's 'write' - actually putting pen to paper - well not really - actually putting finger to key board!

In my case I got to the point where I knew I had something beneficial to offer others and that the time was now right.

I locked away a four week block of time - moved to a quiet island near my residence and reflected and reflected and reflected...
  • put pen to paper for basic introductions and outlines
  • did drawings and sketches which would hopefully help the process
  • exercised
  • paddled my surf ski through mangroves and observed turtles and sea hawks - day after day until I realized the theme I had planned on was not to be.
  • My book of reflections and retreats would have to wait another day!
But No - There is More

But! When I sat down to my computer that night after realizing that it was probably all over, and that this whole experience was going to be either a waste of time or just a fantastic quiet holiday, another theme surfaced.

And before I really grasped the significance of this new direction, I had actually written almost a chapter on this new theme, over the first couple of days of this new session. From then on, as they say, the rest is history.

The first book was a hardcopy. It was written in two major sessions - the first three week block on the island, followed by over a year's break and then a four week Christmas holiday break. All up the final edition took eight weeks of intense work, spread over a fifteen month period. This was followed by another couple of weeks of proof-reading, final editing and deciding how best to market and sell the book.

The e-Book was Born

I eventually decided to change my hardcopy book into an e-book. I believed that this was the easiest and cheapest way to enter the world of the author! Since placing my first e-book online, I now realize that there are a variety of ways to sell e-books, each with varying costs, benefits and disadvantages.

The commercial online e-book store on the internet is still developing and is the new and probably best approach. It will in some cases allow for both the sale of the e-book and of the creation and then sale of this as a hardcopy through their online store - a double whammy! This is my main avenue now, which is combined with my own professional website.

The Challenge, Time, Sweat - Worth It!!!


Writing your own book or e-book needs dedication and commitment - no need to be put off by the challenge though. My marketing e-books are proof that it is possible! I am no different to anyone else.

I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

You may also like to read the Write Your Own Book or e-Book and Get it Sold - the How to for Schools blog post for further information.

The 'How Can I Write an e-Book Myself - My Experience Writing 5 Quality e-Books' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Teachers Writing a Book or e-Book - 7 Key Challenges and Solutions

Sunday, January 01, 2012

Teachers are highly qualified professionals who should seriously consider writing their own book or e-book. This blog post considers 7 key challenges and solutions to help make this a most enjoyable and rewarding task.

Writing your first book is one of life's most pleasurable experiences! All the time, thought, effort and creativity finally becomes very worthwhile. When the book finally sells is equally, or even more, exciting! Then you see your first pay-check from the publisher / book seller or from your website's online store - WOW!

I have written 6 nonfictional books, 5 of which are currently sold as e-books. The following are some of the experiences I have gained over the past few years.

What could possibly go wrong with the whole process of writing / publishing / marketing / selling, etc? Heaps - in fact! But don't initially be turned off by these. Be aware of the challenges and be prepared to meet these head-on. However, after becoming fully informed, and if you feel it is not right for you, it is probably best to let go and may be try another challenge awaiting you.

Seven key challenges and solutions are:

1. The average author makes very little income out of book sales. Now this must be a cause for serious consideration. Most authors do not make a living out of writing - at the best it supplements their income. At the worst the whole experience ends up costing them money. Hence, the theme you write about, as well as the quality of your writing, is critical. Along with these, you will also need a good publication method and marketing campaign. Sometimes authors do not expect any serious income but are just content with the option of writing for themselves and a few others.

2. The time commitment is considerable. It is virtually a part-time occupation spread over many weeks and months. Most authors either write in small to medium hourly segments of time over a long period, or in weekly blocks over time. This depends on individual circumstances.

3. Publishing is difficult as each major publishing company has thousands of new manuscripts or books at their disposal each year. Your work needs to have quality, be controversial or be very creative, or meet a specific niche, etc. Try a variety of companies and do not forget the e-book sellers. (See below.)

4. Self publishing is another option - yet one which usually also has a considerable financial cost associated. Having a substantial number of hard copies printed is expensive as is the cost of getting these to market - not to mention the considerable amount of time and marketing skills needed. However, if you are well prepared and funded, this may work for you, especially if you have contacts within the industry who can offer advice and lead you on the way.

5. Creative publishing methods are becoming more accessible through the internet these days. For hard copies of books you may also try creative selling methods e.g. eBay or Amazon's CreateSpace. At the time of writing, the CreateSpace option allows for Amazon to assist with the formatting, publishing and sales process considerably, but at a cost dependent on how much assistance you need.

6. E-Book sales through your own website are becoming more popular and usually for less expense. You will need to create, or have created, your own website, as well as having the electronic shopping facilities integrated within your site. There are many companies which offer this option, see Yahoo, for example. One of the major challenges of this option is getting your website visited very regularly, which usually means it is high on the search engines, e.g. Google, Yahoo, etc. Search Engine Optimization (S.E.O.) is the key concept needing a full understanding to be successful here.

7. Try blogging - it's usually FREE! To meet the inherent personal need to write, which we authors have, and save on the expense, you may like to try blogging. There are so many sites now which open up a whole new world for authors - try the WordPress and Blogger websites for starters. You may even make money directly or indirectly out of these opportunities. You may become well-known as an expert on a particular topic and searched out for this expertise. Or you may place affiliate or Google Ads, etc., on your blog.

The joy of writing sometimes supersedes the need to make a profit. For most authors, this unfortunate lack of profit is an inevitable consequence. I have personally enjoyed my experience these past few years and intend continuing this creative pursuit.

Writing your own book or e-book needs dedication and commitment. I took the challenge, locked in the time and energy needed and went for it. Twenty-five weeks over three years and 6 books later, I am a very contented author, e-publisher and e-book seller.

The 'Teachers Writing a Book or e-Book - 7 Key Challenges and Solutions' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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