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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing - Statistical Data Support

Saturday, October 17, 2009
Definite trends would often emerge when statistical data evidence of school marketing successes is explored within each school.

At my school, the evidence for school marketing ,when viewed over the past 6 years, showed a definite trend.

The trend showed that:

* when sufficent expenditure occurred, first year enrolment numbers to the school either improved or were maintained.

* when decreases in expenditure on school marketing occurred, the following year's enrolment intakes dropped.

* when school marketing expenditure increased again, the enrolments increased also.

Written by Bryan Foster



Imperical Evidence - School Marketing Essential

Saturday, April 11, 2009
Having viewed imperical evidence for the last 6 years of school marketing at my school definite trends emerged.

When sufficent expenditure occurred first year enrolment numbers to the school either improved or were maintained.

When decreases in expenditure on school marketing occurred the following year's enrolment intakes dropped.

Following an increase in school marketing expenditure again the enrolments increased also.

Written by Bryan Foster

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