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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing - Statistical Data Support

Saturday, October 17, 2009
Definite trends would often emerge when statistical data evidence of school marketing successes is explored within each school.

At my school, the evidence for school marketing ,when viewed over the past 6 years, showed a definite trend.

The trend showed that:

* when sufficent expenditure occurred, first year enrolment numbers to the school either improved or were maintained.

* when decreases in expenditure on school marketing occurred, the following year's enrolment intakes dropped.

* when school marketing expenditure increased again, the enrolments increased also.

Written by Bryan Foster



Can Schools Not Afford School Marketing - NO!

Sunday, March 22, 2009
There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood. Is the school newsletter being used effectively?

How is the reputation of the school being enhanced both within the school community and within the broader community?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

How is this a challenge for you? How have others met the challenge?


Written by Bryan Foster

Click 'Comments' below to add your say or see others' views on this school marketing blog post.


Harsh Economic Times Need Outstanding School Marketing

Sunday, March 22, 2009
We find ourselves questioning our whole School Marketing Plan (SMP) and School Marketing Budget (SMB) in these tough economic times. 

Many schools are losing enrolments due to families being unable to pay the fees and expenses. Our budgets overall are sufffering from smaller enrolments.

It is in these times that we need to look seriously at our SMB and SMP. If we cut back on the SMB fewer people will hear or read about what our school has to offer. This is turn will lead to even less enrolments.

We need to maintain ,or enlarge, our budgets to levels which allow the desired number of people to be engaged with being informed successfully with what we have to offer.

Our School Marketing Plan needs to be reworked in this light. Appropriate resources are needed to assist.

Written by Bryan Foster

Click 'Comments' below to add your say or see others' views on this school marketing blog post.



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