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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Branding for School Marketing

Sunday, April 01, 2012
Branding is often a person’s first contact with the school. It is usually a visual image seen. It may also be a verbal input. This should be a key aspect of your school marketing plan.


Branding’s importance must not be underestimated.

First impressions do count!



First Impressions

The first impression may be gained from the following:

•   Reputations of school as espoused from someone within the community or other family member, friend or work asscoiate

•   Website design

•   Welcome by office staff  / office decor, etc

•   Prospectus / Information Pack - cover, pages and inclusions

•   Uniform of students and office staff

•   Stationery received

•   e/i-Newsletter, newsletter or newsletter design and front page content

•   Telephone call response by office staff / voicemail response / telephone transfer instructions / dedicated line for upcoming events recording, etc

•   White and Yellow pages listings

•   Advertisement in newspaper or magazine, radio, etc

•   e/i Flyer or Flyer

•   Student or staff at school

The branding of the school needs to be well considered and representative of the school’s vision and mission.
It needs to show how the school is to be seen within the community.


Uniformity

Branding needs uniformity to be a powerful, positive tool.

Mixing and matching branding causes a weak and disjointed image to be apparent. This is to the disadvantage of the school in a number of ways. The confusing images distract and hence do not leave the desired impact. The school may be seen itself as disjointed and ‘not together’ and hence causing various follow-up difficulties.

Other sections covered in the school marketing manual include:
  • Key Branding Areas - Primary, Secondary and Tertiary
  • Branding Changes
  • Creativity of Design

The 'Branding for School Marketing' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


School Marketing Relationships

Friday, December 11, 2009
Good School Marketing Relationships are a necessary aspect of any school marketing plan

One of the most successful forms of school marketing can be quite low cost depending on the ability of the school to get out there and be seen.

The power of the stakeholder must never be underestimated. Word of mouth rules. The trick (skill) is to get the mouth to say the right words!

This how-to e-chapter is an extension of the School Marketing – Necessities chapter.

Getting your key people, including students, out to other schools and the broader community is often important. Also, bringing students into your school is often beneficial.

But don't forget to put on those great 'shows'.

Giving your stakeholders and other interested people the facts to back your school is very important!

Open Days, Information Evenings, Awards Nights, Parents and Friends Functions etc all count considerably.

Let them go away WANTING to 'tell the world' all those great things the world needs to hear about your school!

School Marketing Chapter Headings

Feeder School Relationship
Feeder School Visitation
Taster Days
Open Day
Information Evenings
Awards Nights / Night of Excellence
Schools Expo

The 'School Marketing Relationships' chapter is from School Marketing e-Handbook by Bryan Foster



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