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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manual for the Digital Age (3rd ed) by Bryan Foster

Wednesday, August 31, 2016
'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster -  available from - AMAZON.COM

 and all good internet bookstores.


The book is now available as a paperback and e-book from all good internet bookstores.


The e-book is available from Kindle at Amazon.com 

 




This is a professional instruction manual which includes an outstanding array of strategies and samples. The 340 (paperback) is a concise overview of how to market your school in an easy to read summarized point format.  Internet Applications are especially covered through over 100 pages, 130+ weblinks and 80+ internet screenshots. The contemporary and traditional approaches needed for marketing your school in the digital age are explained.


Bryan Foster has been marketing schools and his own publishing company for over twenty years. This experience led to a very hands-on approach to marketing schools. Each method detailed has been successfully used in the field. He was a school marketing manager for almost twenty years and is now an author and the director of his own publishing company, Great Developments Pty Ltd.

Bryan’s website is continually upgraded with refreshing strategies, samples and examples to keep the school marketing manager well informed and up to date.


How to Write Your Own Book or e-Book and Get it Sold - for Schools

Wednesday, March 14, 2012
This may seem quite difficult for most school staff, and it is, however, I very much believe every teacher and school leadership person has at least one good book within themselves. It may or may not be on the theme or genre that you initially expect, but it is there.

All school staff have particular skills, be these professional, trade-based, business, religious or spiritual, artistic, social or family-based, etc. These days people who 'have made it' want to tell us how they did it. May be this is your area. May be you are very creative, tell great stories, or consistently have people eager to listen to your every word - may be a fiction book or autobiography is your best approach.

Unfortunately, we are not going to see the fruits of all these skills as most people will not ever get to complete their masterpiece. Do not be one of these. Make the commitment, plan the process and Begin! Begin! Begin!

You will then need to commit to either a full time or part time writing schedule. Extended breaks dedicated to writing are the best options. However, a well scheduled weekly part time regime and out of work hours is another viable option.

Options to Sell Your Book / e-Book

The key approaches a new author could take are:

  • Chasing a Publishing Company to Publish Your Book - often quite time consuming and with a minimal chance of success.
  • Self Publishing - Printing, Marketing, Selling, etc - printing costs are high. The problem of getting your book marketed and into the stores - difficult.
  • Creating Your Own Professional Website and Online Store for e-book sales - relatively expensive to do well, however cheaper options are developing right now - but this method will get your work out there in a reasonably quick time. Then there is the challenge of SEO (Search Engine Optimization), i.e. the process of getting your website high on search engines - quite difficult but not impossible.
  • Selling e-Book Through Commercial Online Stores - probably the simplest and least expensive. This is the area which has taken giant leaps in the past  2 years.
  • Creating a Hardcopy in a Way Which is Inexpensive and Then Sold Online Through a Commercial e-Book Store - developing now before our eyes - and often offered through the top end online commercial bookstores themselves. This way allows for both the book and e-book versions to be sold, often by the same company - doubling your marketing options.

Check out the top end online bookstores for what they offer, such as Amazon.com. At Amazon com you can Amazon self publish your books inexpensively as well as sell your book as an e-book at their Amazon Digital Text Platform.



Check out various options to build your own website in relatively simple and inexpensive ways, such as at Yahoo Site Builder. Also see various search engines and others who offer this option, as one possible route for this to occur. This will allow for both the sale of your book as a book and an e-book online through both commercial online bookstores and though your own website and its online shop.

The more options you give yourself for sales, the more books and e-books you will sell.

You may also be interested for more information the blog post: How to Write an e-Book Yourself - Yes You Can - My Experience Writing 5 Quality e-Books

The 'How to Write Your Own Book or e-Book and Get it Sold - for Schools' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Website Homepage Integral to School Marketing Plan

Monday, March 05, 2012
The School Website Homepage is essential for a successful School Marketing Plan.

The homepage is the most important page to get correct. It is the page the viewer normally reaches on their initial search. First impressions are critical.

Appearance

The appearance needs to be in-line with the school’s selected branding styles:

• colors
• photos (for ease of acquiring and using professional images, check out such sites as: istockphoto (http://www.istockphoto.com/index.php) and crestock.com (http://www.crestock.com/). These sites provide professional standard images at relatively inexpensive rates. You buy royalty-free images which you can then use on your website. You may, however, have good professional ones done for you. These photos need to be professionally presented. Don’t skimp on costs here.)
• logo
• motto or catchphrase
• selected key words and key phrases
• good graphics
• clear, directing toolbar/s and other links
• attention grabbing inclusions e.g.

  • news updates
  • upcoming events
  • webpages on your website listed

This website is discussed through the school marketing manual by Bryan Foster.

The School Marketing Plan must include provision for a professional and inspiring school website homepage. This is where more and more students and parents will continually visit throughout their time in the school.

Target Audiences

School Marketing Managers and key school staff should use the website for interaction between the various stakeholders within the school e.g. their students, potential students, staff, families and other interested people including parishioners.

Regularly updated bulletin boards and newsletters, upcoming liturgical and social events, St Vincent de Paul and other charitable needs and requests, photo and video galleries of school activities, etc, are needed.

School Website Examples

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there.

You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

Three good examples which see the News as central to their homepage are:
 
St Joseph’s Hunters Hill at  http://www.joeys.org/index.cfm
Brisbane Catholic Education at http://www.bne.catholic.edu.au/
Loreto Toorak site at http://www.loretotoorak.vic.edu.au/home/

Another good example follows and is a more detailed homepage version http://www.riverview.nsw.edu.au/, yet quite effective!

The school community will continually deelop their appreciation of the school's website and expect to interact more with it.

The 'School Website Homepage Integral to School Marketing Plan' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Amazon.com Sells the School Marketing e-Books by Bryan Foster

Monday, March 05, 2012


S
chool marketing e-books by Bryan Foster are now available from Amazon.com

These school marketing e-books may be applied across numerous marketing situations in so many fields. The schools, parish and church are the target niche market for these books.

On Amazon.com there is the option to download in virtually any format for whatever device you want to read the e-books on... whether PC, Mac, ipad, ipod, Blackberry etc,. All you need is the free reading app supplied by Amazon.com applicable to your device. You also have the option to use an Amazon Kindle reading device when purchasing e-books.

"Your purchase will be sent automatically to your iPhone, PC, Mac, iPad, or BlackBerry device." (Amazon.com)

Amazon.com Bryan Foster is where you will find Bryan's 5 marketing e-books.

The author has 20 years experience marketing within the Church. He has held senior positions in both Church and schools at the local area, including deanery and parish pastoral council chair and school principal. This experience has proved to be extremely valuable for compiling these easy to read and use e-books written in summarized point format.

Bryan's latest e-books published this year and available on Amazon are:
  • School Marketing Manual for the Digital Age (3rd ed)
  • School and Church Marketing Blog Posts: My First 100+
  • Church Marketing Manual for the Digital Age (2nd ed)
These e-books are also available on both of Bryan Foster's websitesCPM Church Parish Marketing and SMA School Marketing .

Both these websites also have a raft of complimentary strategies and examples. There are over 150 blog posts and numerous Hints and Tips on everything from general marketing principles to specific church and school strategies and examples, along with general 'life' themed blog posts.

The School Marketing Manual in normal pdf format is 369 A4 pages, while the Church Marketing Manual in pdf format has 329 A4 pages. Both are written in easy to read summarized points format - a wealth of knowledge at your fingertips.



The 'Amazon.com Sells the School Marketing e-Books by Bryan Foster' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

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