E-book or Paperback? What is the best method to write and / or publish as a new or established author and / or small publishing company?
Whether to write an e-book or to write
a paperback is now the perennial question facing authors and small
publishing companies both new and old alike. It certainly appears that
the e-book is winning, if you take the latest Amazon statistics as
representing the norm. If you also consider the number of corner
bookstores closing in our neighbourhoods, you would certainly lean
towards the e-book.
However, I would like to suggest that we
authors and small publishing companies prepare for both of these
options. Small commissions in whole dollar terms for the e-books verse
greater dollar incomes via the paperbacks and possibly even more profits
per copy via the hardcovers, encourages us to prepare for both -
e-books and hardcopies!
The Internet has the Answer
internet is now the greatest asset we have to help make us a reasonable,
good or even a very good income if our product is suitable to the
market. Both e-books and hardcopies of these books can be sold across
this medium. Initially you will probably need assistance from a company
which can do both for you. There is an enormous cost and risk-factor
trying to write, publish, market and distribute any book on your own.
Major corner bookstores have their own suppliers and this is a difficult
field to break into.
However, if you set up a very good website
and create a very good SEO (search engine optimization) rating through
the major search engines, then you should be able to sell your e-books
and hardcopies through this medium. This is difficult to achieve and
very time-consuming - but possible over time can be a reality.
corner bookstore will also be of assistance to our goals, if we are
able to convince them to stock and market our paperbacks and hardcovers.
Not an easy task in such a competitive marketplace.
Amazon.com and CreateSpace an Answer
my experience the best method is selling both e-books and paperbacks
through some company like Amazon.com who have their own company which
creates your publication in paperback and e-book formats. These
obviously come at a cost, but in my opinion, at a reasonable cost for
what you gain both as an author and / or publisher.
probably sell more copies with smaller dollar commissions per copy but
with the strong possibility that the quantity of copies sold will be
much higher than for paperbacks or hardcovers due to their lower cost
per item. Hence, the overall income will be considerably greater.
would suggest from personal experience to have both this e-book option
melded with the paperback option. There are many people who prefer to
have the real paper-book experience. Someone like Amazon.com and their
company CreateSpace.com can open up this option for you. Selling both
e-books and paperbacks from your own website will add another marketing
and sales option.
Create Both Media for Success
both the contemporary e-book version with the traditional paperback
version of your books will open up many marketing and distribution
options for greater sales and promotion of these books. Using a company,
which does all the key aspects for your books i.e. creates both the
hardcopy and e-book versions, markets and sells your books over the
internet, always with your complete control, is something for which all
authors and small publishers should aspire.
The author has found from his experience that both Amazon.com and
his own website are two very good avenues to use to market and sell his
e-books and paperbacks. The latest editions written by Bryan Foster
were put into their present format by Createspace and are sold on
Amazon.com http://www.amazon.com/s/ref=sr_tc_2_0?rh=i%3Astripbooks%2Ck%3ABryan+Foster&keywords=Bryan+Foster&ie=UTF8&qid=1322387322&sr=1-2-ent&field-contributor_id=B005DOPRMO The previous editions are sold on his own website at http://schoolchurchmarketing.com/online_shop