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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

'Love is the Meaning of Life. God is the Meaning of Life' is the theme of the latest book by Bryan Foster

Sunday, January 01, 2012

'Love is the Meaning of Life. God is Love. God is the Meaning of Life' is the theme of my possible next book, which I am currently writing.


This website now has a new webpage titled - LOVE.

On this LOVE webpage I will continually add various extracts from the new book. These will take the form of articles.

The first 8 articles are:

God is Love - Love is the Meaning of Life - God is the Meaning of Life
Love - Through a Natural Oceanic Experience
Love and Forgiveness - Essential for True Love!!!
Love is the Meaning of Life - Human Frailties Get in the Way
There is a God - Through a 25th Birthday Experience
There is a God - Through the Two Perspectives of Faith and the Historical / Cultural / Lived Experiences
Love Changes All
Love is ... Celebrating the Success of Others

This "'Love is the Meaning of Life. God is the Meaning of Life' is the theme of the latest book by Bryan Foster" blog post has the copyright claimed by SMAPL and appears on the SMA: School Marketing website. It is also produced on the CPM: Church Parish Marketing website. 

The Difficult Media Circumstance and Appropriate Response

Thursday, December 22, 2011

Occasionally the school will experience the Difficult Media circumstance.

Sometimes the media may request an interview with or without forewarning
.

This usually happens when a story is considered exceptional for their circumstance. This may be when something controversial or of a significant status has occurred and the media wants to run with that story on that day or the next.

Examples of these would include:

  • a disaster where the school has had major damage, such as from a major storm or fire
  • a staff member or student has been allegedly involved with something illegal
  • a former student has done something highly successful, controversial or allegedly illegal
  • the government or city council have or will make a decision that impacts significantly on the school, etc.

School's Response

In this case initially you need to advise the media that the school, through the principal, yourself or someone with authority, will speak with them shortly.

You have every right to consider your options before speaking.

It is often best to contact the systemic Communications Manager, if such a role exists. This manager is usually familiar with best practice for such events. The manager will either become directly involved and speak on behalf of the school or offer suggestions on the best approach. The manager may also contact others within or outside the system who may be able to offer advice eg lawyers, building or insurance advisors / consultants, counsellors, etc.

Offering a “No comment” is often fraught with potential misinterpretation or even worse, taking the story according to the information they have which may not be the truth or whole truth. Comment truthfully.

You do not need to give all the details but offer what is needed for the media enquiry allowing for privacy and ethical considerations.When School Marketers experience the Difficult Media Situation comment to the media truthfully.

This may be just a simple, “Thank you for the enquiry. We will get back to you shortly.”

If the school decides to act on the request itself there are a number of approaches which should benefit the school:

  • Be available for an interview in person or over the phone.
  • Be positive and in control during the interview
  • Appearance is important eg appropriate demeanour, dress, stance
  • Control the backdrop for television or newspaper photo to get the positive visual message out that you want
  • Answer all questions, but turn the answer to what you want to emphasise
  • Having 3-4 key points is a good approac

State the obvious, such as:

  • no one was hurt, or unfortunately some people were injured
  • damage to the property was significant or minimal
  • the most important thing is that no-one was hurt, only property damage occurred and that this will be repaired as soon as possible or
  • unfortunately some people were hurt and the school is currently doing everything possible for those people eg ambulance was called immediately, there will be ongoing medical assistance, school counsellor involved for those directly affected and others at school, other counsellors are coming from sister schools, etc.
  • the school / principal is sorry that this unfortunate event occurred, all procedures have been followed and that everything possible will be done to ensure that this won‟t happen again. If updating procedures is necessary then this will be done immediately.

Follow-up

Be available to keep the media updated as the situation changes or developments are made.

The 'The Difficult Media Circumstance and Appropriate Response' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Blog Posts for School Marketing by Bryan Foster

Saturday, June 26, 2010
There are over 60 blog posts by Bryan Foster for the school marketing professional on the 'SMA: School Marketing' website. These are aimed at informing, in quite detail, those responsible for marketing schools, especially the School Marketing Manager.

Many of these blog posts, up until March this year, have also appeared in the School and Church Marketing Bog Posts: My First 100+ by Bryan Foster 2010 e-book. New ones have been written after this date.

Since March the length and depth of each post has increased significantly. This enables quite detailed support for the school marketing manager.

Topics at this blog cover an enormous range. A selection of topics from the past few months include:

Social Networking Website Use for Schools and School Marketing
External Blog Sites Assist School Marketing
Digital and Traditional School Marketing – Instructional Manual
Advertising in the Traditional Media – School Marketing
School Marketing Manager
Blogs Necessary for School Marketing Plans
School Website – SEO – Search Engine Optimization
School Marketing Plan and Strategies
Word of Mouth Still Best School Marketing Strategy
Bryan Foster – 2010 e-Books for School Marketing Plan and Strategies
Website Homepage Essential for School Marketing
Good School Marketing Websites

These blog posts enable the School Marketing Manager to become more fully informed as to the latest methods for marketing the school successfully in this modern digital age. Use of both successful contemporary and traditional means have been highlighted.

Each of the methods have been used successfully to market schools, and / or other commercial endeavours - which should equate well into the school marketing sphere.

Bryan Foster has written 5 marketing e-books related directly to school and church marketing! The latest school marketing manual is 369 A4 pages of summarized points. The latest church marketing manual e-book is 329 A4 pages of summarized points. Each e-book has a detailed Contents page and Index page.

There are also over 60 blog posts for the church marketing personnel at the CPM: Church Parsih Marketing website.

School Marketing Managers should also regularly view the School Marketing Hints and Tips on this website. These are in addition to the detailed Blog Posts on this site and are in a more succinct format.

There are also over 60 blog posts specific for the church marketing personnel which may be found at the CPM: Church Parish Marketing Website Blog.

The ‘Blog Posts for School Marketing by Bryan Foster’ blog post was written by Bryan Foster author of School Marketing Manual for the Digital Age (3rd ed) 2010.

School Marketing Blog Posts Released as an e-Book by Bryan Foster

Saturday, March 13, 2010
The compilation of school marketing blog posts, primarily from this SMA website as well as from the CPM website, was released this month.

Over 100 blog posts from my first year of blogging were released this month as an e-Book.

The 'School & Church Marketing Blog Posts: My First 100+' 2010 e-Book comprises blog posts covering a year of blogging.

These 100+ blog posts, as well as from the SMA and CPM websites, are also from my Blogger, WordPress and LinkedIn blog sites.

The primary topics are those revolving around school and church marketing.

The blog topics are based on the themes from my four e-Books released over the past year and a bit.

The latest topics come from the 'School Marketing Manual for the Digital Age (3rd ed)' 2010 and 'Church Marketing Manual for the Digital Age (2nd ed)' 2010 both just released.

The other two main e-Books covered are the 'School Marketing e-Handbook: Easy to Use Guide to Market Your School (2nd ed)' 2009 and the 'Church Parish Marketing e-Handbook: Easy to Use Guide to Market Your Church Parish Deanery 2009.

This School Marketing Blog Posts Released as an e-Book blog post was written by Bryan Foster.

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