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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Schools Must Afford School Marketing

Saturday, August 29, 2009
No school can not afford to market the school. School marketing takes many forms.

There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood:

How is the reputation of the school being enhanced both within the school community and within the broader community?
 Is the school newsletter being used effectively? Do you have an e-newsletter?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

Written by Bryan Foster


e-Newsletters for School Marketing

Saturday, August 08, 2009
It is important to have a well created and interesting school marketing e-Newsletter  . This linked school marketing e-newsletter webpage is one such example. This example link concentrates on one aspect of this particular school, the religion department.

Due to the nature of the internet, links are both critical and a wonderful addition to marketng your school. (Remembering that the school community is the best marketing strategy you have.)

Most school e-newsletters would have the principal's message on page one, followed on this page by links to the other important pages.

Each page has a different theme eg individual pages by - from the Leadership Team members, Heads of Department, Heads of House etc.

The school marketing e-Newsletter needs to have a well branded and designed template to be both appealing and uniform with other marketing strategies.

Written by Bryan Foster


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