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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Resources and Production

Saturday, December 05, 2009
School Marketing Resources (incl. production of…) is a fundamental chapter for the school marketer. 

Core resources have proven time and again to play a special role in marketing the school. What works for your school?

This chapter goes in to detail in an easy to read way those resources which have a proven track record for many schools.

You are given details on:
  • the benefits of each
  • what to look out for
  • how to produce these
  • how to present these.
It is Bryan Foster's view, that these resources help when combined with the '3 Times Rule' to successful marketing. Many people need to hear, see, feel etc ie be impacted by a marketing point at least three times, before the point has any significant form of impact.

Chapter Sub-Headings
 
School's DVD / CD
Commercially Produced Newsletter
Flyers
Posters
Brochures
Prospectus
Producing a Prospectus
Signs and Signboards
Promotional Items
Telephone On-Hold
Yearbook
e-Newsletter / Newsletter

'School Marketing Resources and Production' is a chapter in School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster



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