My Account

School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Top 10 Free School Marketing Strategies

Monday, April 02, 2012

Free or Inexpensive

A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.

By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free School Marketing Strategies

1.    Word of Mouth - School's Reputation
2.    Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities
3.    Professionalism of staff in action and appearance
4.    School Website
5.    Use of the Media - both traditional and contemporary – including editorial, images  and advertising
6.    Information Sessions - night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.
7.    Newsletters and Flyers - digital (and hardcopy where needed)
8.    Front Signboard
9.    Social Networking Sites e.g. Facebook and Twitter
10.  Cross Information (within the region’s schools or parish)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.

The school needs:

•    to have a high quality curriculum,
•    an easy to use professional website,
•    the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,
•    openness to various visits to the school and
•    the acceptance of the place of the digital flyers and newsletters

•    acknowledgement of the place of social media in today’s digital world.

Conclusion

Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.

The 'Top 10 Free School Marketing Strategies' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com



School Marketing Manual e-Book Going Paperback

Monday, January 31, 2011
School Marketing Manual Going Paperback

The ‘School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster will soon be offered as a paperback. It will still be available in the popular e-book format as well.

CreateSpace, an Amazon.com company, is in the process of converting the e-book into the paperback format. There will be a number of improvements to the present e-book format. The cover, along with the internal layout and presentation will be improved, the page size will become an industry standard for non-fiction sized paperbacks of 8” x 10” version, and hence the length will increase.

Once completed the paperback school marketing manual will be immediately available and primarily sold through the Amazon.com bookstore on the internet. It will become available later this year from both Bryan Foster’s SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops. The e-book version will continue to be sold through the SMA: School Marketing and CPM: Church Parish Marketing websites’ Online Shops, as well as, is presently the case, through the Kindle shop on Amazon.com.

School Marketing Manual for the Digital Age (3rd ed) e-book

The school marketing manual e-book is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings (or download SMMDA Contents Page):

Contents                                      
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                          
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)   
School Marketing and the Traditional Media + Instructions                                   
School Marketing - Advertising in the Media + Instructions                
School Marketing Relationships       
School Marketing Resources + Instructions    
Conclusion                                       
Glossary  
Bibliography                                   
Index

Easy to read and use, professionally compiled, detailed e-book for school marketing personnel - written in summarized point format. No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include:  
•   an explanation of what the method is
•   various implementation strategies
•   step-by-step development processes.
This e-book published in year, 2010, is a considerably revised edition of the previous one published the year before.

Create Space Background

CreateSpace was originally founded as CustomFlix Labs, Inc. and BookSurge Inc. CustomFlix launched in 2002 when four colleagues decided to make widespread distribution easier for independent filmmakers—they started CustomFlix, a DVD on-Demand company.

BookSurge was launched in 2000 by a small group of writers who wanted to create opportunities for authors to not only publish their work, but to also retain their content rights and sales profits. BookSurge grew to support leading publishers and independent authors, offering complete self-publishing, on-demand printing, and online distribution services.

In 2005, BookSurge and CustomFlix were both acquired by Amazon.com. CustomFlix’s name was changed to CreateSpace in 2007. In October of 2009, due to the harmonies that would be created in the businesses, the CreateSpace and BookSurge brands merged under the CreateSpace name to become the publishing and manufacturing on-demand leader for independent content creators, publishers, film studios, and music labels. (CreateSpace)

The ‘School Marketing Manual e-Book Going Paperback’ blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), 2010 - with copyright remaining with SMAPL.

Good School Marketing Websites

Thursday, March 04, 2010

The school website is also where more and more students and parents will continually visit throughout their time in the school.

Target Audiences

School Marketing Managers and key school staff should use the website for interaction between the various stakeholders within the school e.g. their students, potential students, staff, families and other interested people including parishioners.

Regularly updated bulletin boards and newsletters, upcoming liturgical and social events, St Vincent de Paul and other charitable needs and requests, photo and video galleries of school activities, etc, are needed.

School Website Examples

To view good school websites, for ideas for your own school’s website, just go to your browser and type in such words as: ‘outstanding school websites’, ‘school websites’, ‘best school websites’, etc. There are so many good examples out there.

You may also visit various school websites, system-level office websites and diocesan websites for both ideas and for key personnel.

Two good examples which see the News as central to their homepage are:
 
St Joseph’s Hunters Hill at  http://www.joeys.org/index.cfm
Brisbane Catholic Education at http://www.bne.catholic.edu.au/.

Another couple of similar sites worth viewing are the Loreto Toorak site at: http://www.loretotoorak.vic.edu.au/home/ and Aquinas College, Southport http://www.aquinas.qld.edu.au/ .

Another good example follows and is a more detailed homepage version http://www.riverview.nsw.edu.au/, yet quite effective!

The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster develops these points further.

The school community will continually deelop their appreciation of the school's website and expect to interact more with it.

 



Recent Posts


Archive


Tags