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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Manual for the Digital Age (3rd ed) by Bryan Foster

Wednesday, August 31, 2016
'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster -  available from - AMAZON.COM

 and all good internet bookstores.


The book is now available as a paperback and e-book from all good internet bookstores.


The e-book is available from Kindle at Amazon.com 

 




This is a professional instruction manual which includes an outstanding array of strategies and samples. The 340 (paperback) is a concise overview of how to market your school in an easy to read summarized point format.  Internet Applications are especially covered through over 100 pages, 130+ weblinks and 80+ internet screenshots. The contemporary and traditional approaches needed for marketing your school in the digital age are explained.


Bryan Foster has been marketing schools and his own publishing company for over twenty years. This experience led to a very hands-on approach to marketing schools. Each method detailed has been successfully used in the field. He was a school marketing manager for almost twenty years and is now an author and the director of his own publishing company, Great Developments Pty Ltd.

Bryan’s website is continually upgraded with refreshing strategies, samples and examples to keep the school marketing manager well informed and up to date.


How to Write a School Marketing Plan - Overview and Analysis

Sunday, January 01, 2012
An example School Marketing Plan is best considered primarily through an OVERVIEW and secondly through an ANALYSIS - each being a foundation for success in marketing your school. When each of these aspects is considered in detail, the effective planning may begin.


School Marketing Plan Overview


  1. Define what you have to offer
  2. Define your target group
  3. Budget
  4. Personnel and Talents available - including School Marketing Manager
  5. Develop School Marketing Aims and Objectives – from previous information
  6. Select Marketing Strategies
  7. Evaluation

Analysis of the School Marketing Plan

•   The School Principal is ultimately responsible for the Plan.

The Plan:

  1. is based on the School’s Vision and Mission Statement.
  2. is used to market the school to the community. The community includes all people who know, or those who you want to know, about the school. These include the general public in your catchment region, parents, potential families, school staff, parish  staff, other schools’ staff especially from feeder schools, present and past students, parents, etc.
  3. includes the strategies used within a defined budget.
  4. is used to inform all stakeholders, and other targeted groups, of the benefits and successes of the school.
  5. informs about aspects which may be of interest.
  6. needs to plan for issues which may arise of a controversial nature.
  7. should inform and emphasize the real nature of the school and the direction the school is planning or presently implementing.
  8. should include a realistic budget.
  9. can benefit from the combination of views of staff and others associated with the school community.

•   Marketing is relatively inexpensive when viewed in the terms of the potential gains made – reputation, new parents, supportive present parents, enrolments, etc.

•   In the initial stages of developing the school’s first real plan it is often best to include a variety of interest groups for gaining ideas and suggestions about how best to market your school. These thoughts may then be used as felt necessary.

•   The School Principal needs input and has the overall responsibility to implement the plan.

Other sections covered in the 'School Marketing Manual for the Digital Age (3rd ed), 2010, by Bryan Foster are:
  • SMP Evaluation
  • SMP is Not ...
  • Be Ethical
  • Who Needs a SMP?
The 'How to Write a School Marketing Plan - Overview and Analysis' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

School Marketing Manual for the Digital Age (3rd ed), 2011 - Strategies and Examples for Today's Digital Age!

Sunday, January 01, 2012
The School Marketing Manual for the Digital Age (3rd ed) 2011 by Bryan Foster is a 340 page paperback and e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.

Contents                                     
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager
                                        
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)  
School Marketing and the Traditional Media + Instructions                                  
School Marketing - Advertising in the Media + Instructions               
School Marketing Relationships      
School Marketing Resources + Instructions   
Conclusion                                       
Glossary 
Bibliography                                  
Index

Easy to read and use, professionally compiled, detailed e-books
for school and church marketing personnel -

written in summarized point format.


If you have ever wanted to get your hands on truly well valued, easily downloaded, 304-340 paged marketing e-books, then these two e-books published in 2011, are for you.

No more wading through unnecessary long winded text.

Through detailed Contents and Index pages,
you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include: 
  • an explanation of what the method is
  • various implementation strategies
  • step-by-step development processes.
When you consider the high quality detail, you will agree that this is very good value. Why such good value? I believe in keeping my books and e-books within the industry price standards, including Apple and Amazon recommended price ranges.

Each book published in 2011, is a considerably revised edition of the previous ones published over the past few years.

These marketing e-books will help increase school enrolments and get people back into church and are available from Amazon.com and CreateSpace:
The 'School Marketing Manual for the Digital Age (3rd ed), 2011 - Strategies and Examples for Today's Digital Age' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com
   

E-book or Paperback? Best to Write and Publish?

Thursday, December 22, 2011

E-book or Paperback? What is the best method to write and / or publish as a new or established author and / or small publishing company?

Whether to write an e-book or to write a paperback is now the perennial question facing authors and small publishing companies both new and old alike. It certainly appears that the e-book is winning, if you take the latest Amazon statistics as representing the norm. If you also consider the number of corner bookstores closing in our neighbourhoods, you would certainly lean towards the e-book.

However, I would like to suggest that we authors and small publishing companies prepare for both of these options. Small commissions in whole dollar terms for the e-books verse greater dollar incomes via the paperbacks and possibly even more profits per copy via the hardcovers, encourages us to prepare for both - e-books and hardcopies!

The Internet has the Answer

The internet is now the greatest asset we have to help make us a reasonable, good or even a very good income if our product is suitable to the market. Both e-books and hardcopies of these books can be sold across this medium. Initially you will probably need assistance from a company which can do both for you. There is an enormous cost and risk-factor trying to write, publish, market and distribute any book on your own. Major corner bookstores have their own suppliers and this is a difficult field to break into.

However, if you set up a very good website and create a very good SEO (search engine optimization) rating through the major search engines, then you should be able to sell your e-books and hardcopies through this medium. This is difficult to achieve and very time-consuming - but possible over time can be a reality.

The corner bookstore will also be of assistance to our goals, if we are able to convince them to stock and market our paperbacks and hardcovers. Not an easy task in such a competitive marketplace.

Amazon.com and CreateSpace an Answer

From my experience the best method is selling both e-books and paperbacks through some company like Amazon.com who have their own company which creates your publication in paperback and e-book formats. These obviously come at a cost, but in my opinion, at a reasonable cost for what you gain both as an author and / or publisher.

E-books will probably sell more copies with smaller dollar commissions per copy but with the strong possibility that the quantity of copies sold will be much higher than for paperbacks or hardcovers due to their lower cost per item. Hence, the overall income will be considerably greater.

I would suggest from personal experience to have both this e-book option melded with the paperback option. There are many people who prefer to have the real paper-book experience. Someone like Amazon.com and their company CreateSpace.com can open up this option for you. Selling both e-books and paperbacks from your own website will add another marketing and sales option.

Create Both Media for Success

Combining both the contemporary e-book version with the traditional paperback version of your books will open up many marketing and distribution options for greater sales and promotion of these books. Using a company, which does all the key aspects for your books i.e. creates both the hardcopy and e-book versions, markets and sells your books over the internet, always with your complete control, is something for which all authors and small publishers should aspire.

The author has found from his experience that both Amazon.com and his own website are two very good avenues to use to market and sell his e-books and paperbacks. The latest editions written by Bryan Foster were put into their present format by Createspace and are sold on Amazon.com http://www.amazon.com/s/ref=sr_tc_2_0?rh=i%3Astripbooks%2Ck%3ABryan+Foster&keywords=Bryan+Foster&ie=UTF8&qid=1322387322&sr=1-2-ent&field-contributor_id=B005DOPRMO The previous editions are sold on his own website at http://schoolchurchmarketing.com/online_shop


The 'E-book or Paperback? Best to Write and Publish?' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com


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