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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Rosies - Sponsored by School Marketing e-Handbook

Monday, May 04, 2009
"Why donate from the 'School Marketing e-Handbook: Easy to Use Guide to Market Your School' sales, 20% of all sales money to 'Rosies: Friends on the Street' charity?"

This is a question I often get asked. Some sceptics have their own slant on this and sometimes are just testing me. There are a couple of main reasons that the "School Marketing e-Handbook..." sales' money is divested in this way.

Firstly, I have a long association with Rosies going back to their first street retreats on the Gold Coast in 1987 when I was an original team member. This association has continued though to today. Now-a-days I coordinate and participate in my school's Tuesday night's Rosies endeavours on the streets of Surfers Paradise.

Secondly I believe that if I can assist Rosies in any way financially from sales of my school marketing e-book then this would be to their advantage.

School marketing, I believe, should also promote the school's association with the charities in which their students and staff are involved. It is a tough world and all the assistance our charities can receive though the school marketing plan's developed finances and publicity will help for a better world where we live.

Written by Bryan Foster

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